Case study
Overview
Thompson Tee is an ecommerce retailer that sells patented sweat proof undershirts for men and women worldwide.
As their fully outsourced marketing partner, Human sets the strategy for Thompson Tee’s digital marketing channels and has helped grow the company from $1m to $10m in revenue.
- Business Type
- Ecommerce
- Business Stage
- Growth
- Partner Since
- 2015
The Challenge
As an early-stage company, Thompson Tee didn’t have an internal marketing team or clear direction for growing online revenue through digital marketing.
The company needed an expert team to build an inbound marketing machine that would produce continuous traffic, leads and revenue for the business. And most importantly, a trusted advisor to lean on for strategic guidance.
The Solution
North Star Goal
5x ROI Year-Over-Year
Strategy Overview
Human developed a full-funnel digital marketing strategy focused on generating organic authority and traffic, building a conversion-friendly site and nurturing customers through their purchase journey and beyond.
Key Aspects
Build awareness and organic traffic through topic cluster strategy and consistent content production
Optimize commerce engine by developing & managing BigCommerce website
Build and optimize email nurture, purchase & abandoned cart workflows in Klaviyo
Increase revenue by re-engaging existing customers and drawing in new customers through cross-channel promotions, including BFCM
Results
Thompson Tee is an ecommerce retailer that sells patented sweat proof undershirts for men and women worldwide.
As their fully outsourced marketing partner, Human sets the strategy for Thompson Tee’s digital marketing channels and has helped grow the company from $1m to $10m in revenue.
- 8M
- New Organic Visitors
- 44%
- Increased AOV YOY
- 10x
- Increase Revenue
