Ecommerce Case Study: Human Marketing Grows Thompson Tee Revenue $2M+




Thompson Tee


Ecommerce Case Study: Human Marketing Grows Thompson Tee Revenue $2M+ With Inbound


YoY Growth with Human Marketing

+ 200%
Sessions
+ 600%
Revenue
+ 150%
Organic Searches


About the Company


Thompson Tee is an Orange County-based ecommerce retailer offering patented sweat proof undershirts that preserve clothing and confidence for men and women around the world.

As a lifelong sufferer of hyperhidrosis, Billy Thompson set out to create an affordable and effective solution to heavy underarm sweating. After more than 10 years developing and iterating his sweat proof undershirt, he launched Thompson Tee in 2012 with hopes of selling in brick-and-mortar retailers like Nordstrom and Neiman Marcus.




Project Overview

Just two years after launching his ecommerce company, Billy Thompson had already been burned by a handful of agencies. While his SEO company consistently reported positive growth in organic rankings, sales trends didn't follow suit.

After a year-long website redesign put sales on the backburner, Billy sought out an Orange County digital marketing agency he could trust to revamp online sales, assign deeper meaning to sales and marketing numbers and get the company on track for serious growth.

In September 2015, Thompson Tee began outsourcing all digital marketing to Human Marketing. Five months later, the company doubled website revenue for 2015. Thompson Tee has achieved 100 percent year-over-year revenue growth ever since.

"With other Orange County marketing agencies, you pay a $5,000 retainer only to get standard work that might sound great, but it doesn't do much for your bottom line. The Human Marketing team naturally holds themselves to metrics and communicates those in a transparent and streamlined way; it's what separates them from all the agencies I've worked with."

Billy Thompson

Our Results

more organic traffic
new keywords ranked
ROI

Conclusion

As a young ecommerce company, Thompson Tee had gained a loyal following but needed to get its products in the hands of more customers and increase market penetration.

Through SEO-driven content creation, Human Marketing helped bolster search engine rankings and cast a much wider net for the brand. By testing and continually optimizing the inbound foundation (website, email marketing, social) for conversions, thought leadership, loyalty and the user experience, Human Marketing has driven an additional $2,000,000 in ecommerce revenue for the brand.

With these primary revenue drivers in place, new user revenue has grown 224% year-over-year (YoY). Before working with Thompson Tee, the company was growing 50% YoY. Now, each month, YoY growth ranges from 140%–250%, and the brand has maintained or increased profit margins!

As we continue to build out Thompson Tee's inbound marketing foundation, these results will only compound. We're excited to continue to deliver amazing growth results while helping end users feel more confident along the way! Because in the end, that's what we're all about: Human relationships driving meaningful results for inspired companies.

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