# human.marketing

> human.marketing is a performance marketing agency for ecommerce and B2B brands — SEO, paid media, email/SMS, CRO, branding, and social — run on a profit-first philosophy rather than vanity metrics. This site is built to be used by AI agents as well as humans: the sections below list the pages worth reading, and the WebMCP tools available for live queries and lead capture.

- Agent discovery: the canonical agent-facing description of the website is at `/agents.md`. You're reading `/llms.txt`, which mirrors that content.

## Services

- [Brand Strategy Services | Human](https://human.marketing/services/branding-agency-orange-county): Enhance your market impact with a custom brand strategy. Our branding and design services capture the essence of your business and engage your audience.
- [CRO Services | Human](https://human.marketing/services/conversion-rate-optimization-services-orange-county): Human's CRO services optimize your website and digital marketing to enhance user experience, increase conversion rates, and grow business revenue.
- [The Ecommerce Marketing Agency for Growth-Minded Brands](https://human.marketing/services/ecommerce-marketing-agency): Looking to elevate your ecommerce brand? Our comprehensive ecommerce marketing services are designed to drive growth and maximize your online presence.
- [D2C Readiness Assessment](https://human.marketing/services/ecommerce-marketing-agency/d2c-readiness-assessment)
- [GEO & AEO Services | Human](https://human.marketing/services/generative-engine-optimization-orange-county): Get cited by ChatGPT, Gemini, and AI Overviews. Human's GEO & AEO services structure your content to win AI answers and turn visibility into revenue.
- [Social Media Marketing Services | Human](https://human.marketing/services/inbound-social-media-marketing): Social media marketing services can help your business stand out in a crowded market. See how the team at Human can boost your engagement.
- [Marketing Strategy Services | Human](https://human.marketing/services/marketing-strategy): Elevate your brand with our marketing strategy services that are custom-made to drive growth and success for your business.
- [Digital Marketing Analytics Services | Human](https://human.marketing/services/online-analytics-orange-county): Human’s digital marketing analytics services give you insights into important business metrics for informed decision-making and increased revenue!
- [Content Marketing Services | Human](https://human.marketing/services/online-content-marketing-orange-county): Human’s content marketing services are data-driven and custom-made to complement your brand & drive quality traffic.
- [Full Service Email Marketing Agency | Human](https://human.marketing/services/online-email-marketing-orange-county): Connect with your audience through full service email marketing that captivates and converts.
- [Paid Media Services | Human](https://human.marketing/services/paid-media-services-orange-county): Enhance your brand's visibility with paid media services, from global and local PPC services to social media advertising and display ads.
- [Product Photography, Videography, and UGC Services | Human](https://human.marketing/services/product-photography-videography-services): Elevate your brand with product photography, videography, and user-generated content services that enhance authenticity, build trust, and drive engagement.
- [Organic SEO Services | Human](https://human.marketing/services/search-engine-optimization-orange-county): Elevate your online presence with organic SEO services that enhance visibility and drive traffic.
- [SMS Marketing Services | Human](https://human.marketing/services/sms-text-marketing): Human’s SMS Marketing Services help you reach customers instantly with personalized text campaigns to increase engagement and sales.
- [Web Design and Development Services | Human](https://human.marketing/services/website-design-orange-county): Transform your digital presence with web design and development services that captivate and engage users.

## Case Studies

- [B2B Marketing Case Study - FASTECH](https://human.marketing/work/fastech): See why our clients call Human the best B2B marketing agency with results like a 64% increase in leads and a 380% increase in organic traffic.
- [Ecommerce Case Studies - Fine Jewelry Retailer | Human](https://human.marketing/work/fine-jewelry-retailer): See why our clients call Human the best ecommerce marketing agency with results like 27% year-over-year growth.
- [B2C Marketing Case Study - GoGreenSolar | Human](https://human.marketing/work/gogreensolar): See why our clients call Human the best B2C marketing agency with impressive rebrands that result in increased page speed, organic traffic and revenue.
- [Ecommerce Marketing Case Study - Kwik-Hang | Human](https://human.marketing/work/kwik-hang): See why our clients call Human the best ecommerce marketing agency with results like a 200% increase in online revenue and customers.
- [Ecommerce Case Studies - Softies | Human](https://human.marketing/work/softies): See why our clients call Human the best ecommerce marketing agency, increasing web traffic and sales through content, branding, and CRO initiatives!
- [SEO and Content Marketing Case Study - Textedly | Human](https://human.marketing/work/textedly): See why our clients call Human the best B2B marketing agency with results like 250,000 new organic blog visitors over 3 years!
- [Ecommerce Marketing Case Study - Thompson Tee | Human](https://human.marketing/work/thompson-tee): See why our clients call Human the best ecommerce marketing agency with results like 100% year-over-year revenue growth!
- [Ecommerce Case Studies - Vibrant Health | Human](https://human.marketing/work/vibrant-health): Read our ecommerce case study to learn how Human grew Vibrant Health’s traffic and sales with paid media, email and SMS before expanding into SEO, CRO and more.

## Team

- [Andrea Romero](https://human.marketing/human/andrea-romero): Paid Media Manager
- [Bao Truong](https://human.marketing/human/bao-truong): Head of Search & Display
- [Bryce Torres](https://human.marketing/human/bryce-torres): Director of Acquisition & Monetization
- [Camila Gallo](https://human.marketing/human/camila-gallo): Project Coordinator
- [Cynthia Sandoval](https://human.marketing/human/cynthia-sandoval): Performance Media Director
- [Drew Barnett](https://human.marketing/human/drew-barnett): Senior Marketing Director
- [Drew Freedman](https://human.marketing/human/drew-freedman): VP of Delivery & Operations
- [Fernando Balcázar](https://human.marketing/human/fernando-balcazar): Paid Media Buyer
- [Gabriela Carrera](https://human.marketing/human/gabriela-carrera): Visual Designer
- [Gaby Ramirez](https://human.marketing/human/gaby-ramirez): Chief Operating Officer
- [Hannah Siu](https://human.marketing/human/hannah-siu): Senior Visual Designer
- [Jen Herries](https://human.marketing/human/jen-herries): Recruiter
- [Joel Brda](https://human.marketing/human/joel-brda): Founder & CEO
- [Joel Jr.](https://human.marketing/human/joel-jr): Ad Buyer
- [Klaudija Nikolova](https://human.marketing/human/klaudija-nikolova): Senior SEO Content Manager
- [Lucas Barrowman](https://human.marketing/human/lucas-barrowman): Chief Financial Officer
- [Luisa Castillo](https://human.marketing/human/luisa-castillo): Visual Designer
- [Marilyn Ha](https://human.marketing/human/marilyn-ha): UX/UI Designer
- [Mitchell Christ](https://human.marketing/human/mitchell-christ): Senior Developer
- [Nadia Wimalagunasekara](https://human.marketing/human/nadia-wimalagunasekara): Executive Assistant
- [Nico Salcido](https://human.marketing/human/nico-salcido): Paid Media Analyst
- [Noelle Roys](https://human.marketing/human/noelle-roys): Ecommerce Account Manager
- [Sandra Benner](https://human.marketing/human/sandra-benner): Senior SEO Content Manager
- [Scott Williams](https://human.marketing/human/scott-williams): Chief Innovation Officer
- [Sean Lee](https://human.marketing/human/sean-lee): Associate Media Director
- [Stephanie Conway](https://human.marketing/human/stephanie-conway): Director of Ecommerce
- [Valeria Cogollo](https://human.marketing/human/valeria-cogollo): Operations Administrator
- [Zack Keahey](https://human.marketing/human/zack-keahey): Sales & Marketing Director

## Blog

- [8 Steps to Launching a New Product From Scratch](https://human.marketing/blog/product-launch-questions): Learn how to launch a new product successfully in 8 clear steps. Learn specific strategies and tips tailored for ecommerce entrepreneurs.
- [Email Marketing Frequency: How Often Should You Hit Send?](https://human.marketing/blog/ecommerce-email-marketing-frequency): Learn how often you should send email marketing content, why it matters, and how to work with your marketing team to get better results.
- [AI in Marketing: A Balanced, Human-Centered Approach](https://human.marketing/blog/breaking-down-the-pros-and-cons-of-artificial-intelligence): Discover how AI in marketing boosts efficiency, while Human ensures strategy, creativity, and ethics stay at the center.
- [What Is A/B Testing? A Clean-Cut Guide for Business Owners](https://human.marketing/blog/a-b-testing): Learn what A/B testing is, how it works, and how business owners can use it to improve websites, emails, and offers without guesswork.
- [SEO for Ecommerce: How to Get Found (And Chosen) Online](https://human.marketing/blog/ecommerce-seo-keyword-plan-with-content-marketing): Master SEO for ecommerce websites with this strategy that covers keyword research, site structure, AI readiness, and content that converts.
- [6 Steps to Bolder Ecommerce Branding](https://human.marketing/blog/how-to-build-your-ecommerce-brand): A practical guide for business owners on branding for ecommerce. Build a brand that attracts customers, builds trust, and drives long-term sales.
- [Why Thought Leadership Content is the Key to Conversions](https://human.marketing/blog/how-the-best-company-blogs-use-employee-generated-content-that-converts): Learn how to turn employee-generated content into powerful thought leadership content that builds trust and drives conversions.
- [Which KPIs Are Vanity Metrics? A Guide for Business Owners](https://human.marketing/blog/which-kpi-is-a-vanity-metric): Some KPIs look attractive but offer little to no insight. See which KPIs are often vanity metrics and learn what to track instead for real business growth.
- [5 Effective Influencer Marketing Strategies for Ecommerce Brands](https://human.marketing/blog/how-to-use-social-media-influencers-ecommerce-marketing-strategy): Influencers have taken the ecommerce marketing landscape by storm. Learn who they are and why the world’s biggest brands have started taking notice.
- [Backorders Explained: What They Are and How to Use Them](https://human.marketing/blog/what-does-backordered-mean): Love ‘em or hate ‘em, backorders are a key function of ecommerce stores. Learn what they are, when to allow them, and how to handle them properly.
- [How to Prepare for Shark Tank: 6 Steps for a Successful On-Air Appearance](https://human.marketing/blog/how-to-prepare-for-shark-tank-5-steps-for-a-successful-on-air-appearance): Congrats! Your Shark Tank pitch is going to air. Prepare with 6 strategies to maximize brand exposure and drive growth before and after your episode airs.
- [Search Engines Are Smarter Than Ever. Is Your Content Ready?](https://human.marketing/blog/google-august-2018-algorithm-update-seo): Learn how to future-proof your SEO by building expertise, authority, and trust with topic clusters, strategic content, and proven optimization techniques.
- [Human Partners With Household Product Innovator Rinseroo During Ramp-Up to “Shark Tank”](https://human.marketing/blog/new-client-rinseroo): Learn all about Human's newest client, Rinseroo, and discover how we plan to help them prepare for a successful Shark Tank appearance.


- [How Blog Writing Services Boost Traffic, Leads, and ROI](https://human.marketing/blog/how-to-get-stellar-content-from-outsourced-blogging-services): Learn how blog writing services increase traffic, leads, and ROI. Discover what makes a blog effective and profitable for your business.
- [Fundamental Ecommerce KPIs to Measure Real Success](https://human.marketing/blog/ecommerce-kpis): Are you tracking the right ecommerce KPIs to understand the health of your business? Check out this comprehensive guide and video to get a full grasp.
- [How to Advertise on Facebook as an Ecommerce Business](https://human.marketing/blog/how-to-advertise-on-facebook): As an ecommerce brand, you can reach more than one-third of the Earth’s population with just a few clicks. All you need to know is how to advertise on Facebook.
- [Inspiring Branded Content: Examples to Shape Your Strategy](https://human.marketing/blog/branded-content-examples): Wondering what branded content is and how to use it to your advantage? Our guide—complete with branded content examples—has you covered.
- [Turning Cart Abandonment Into Conversions: 6 Pro Tips](https://human.marketing/blog/cart-abandonment): Revive sales with our expert guide on tackling shopping cart abandonment and converting lost leads into loyal customers.
- [Ask the Experts: Understanding Ecommerce Website Architecture](https://human.marketing/blog/ecommerce-architecture): Dive into the essentials of ecommerce website architecture with Human's expert insights.
- [Retargeting vs Remarketing: Navigating the Nuances](https://human.marketing/blog/retargeting-vs-remarketing): It’s the ultimate ecommerce marketing showdown: retargeting vs remarketing. Follow along as we explore the differences and discuss when to use each strategy.

## Agent Tools (WebMCP)

This site runs a WebMCP server: a JSON-RPC 2.0 (Streamable HTTP) endpoint at https://human.marketing/api/mcp, discoverable at https://human.marketing/.well-known/mcp.json. Browsers implementing the WebMCP proposal (`document.modelContext`) get these same tools auto-registered client-side — no separate integration needed. Full human-readable documentation of every tool: https://human.marketing/webmcp.

- `get_guided_journey`: Get a curated, persona-aware path through human.marketing — an ordered set of services, case studies, articles, and a contact step tailored to the visitor. Pass a persona, or a free-text description and it will infer one.
- `assess_fit`: Assess whether a prospective client is a good fit for human.marketing. Returns a fit score and rationale, recommended services, relevant case studies, and a suggested next step. For business prospects (ecommerce, local/franchise, general) — not job seekers.
- `get_services`: List the marketing services human.marketing offers (SEO, paid media, email, CRO, branding, social, SMS, and more). Returns the title, summary, and link for each service.
- `get_case_studies`: List human.marketing client case studies — real results from the agency's portfolio. Returns the title, summary, link, and image for each. Use to surface proof of work or find examples relevant to a prospect.
- `get_team`: List human.marketing team members. Filter by role or name. Returns each person’s name, role, short bio, photo, and profile link.
- `lead_capture` (write): Submit a prospective client's contact details to human.marketing's sales team, who will follow up directly. Only call this after the visitor has explicitly provided their own info and agreed to be contacted — do not invent or guess details on their behalf. Rate-limited to prevent abuse.
- `search_site`: Full-text search across human.marketing pages and blog posts. Returns matching titles, summaries, and links.
- `get_blog_posts`: Search and list human.marketing blog articles (marketing thought leadership). Filter by topic or business type. Returns title, summary, link, author, publish date, and read time.

## Optional

- [Blog index](https://human.marketing/blog): full archive of marketing articles.
- [Agentic Commerce](https://human.marketing/agentic-commerce): our point of view on preparing a brand for AI-driven discovery and purchasing.