GoGreenSolar is a leading solar power company committed to powering more lives with sunshine.
GoGreenSolar partnered with Human as its outsourced digital marketing agency to manage email marketing and automation, SEO, conversion rate optimization and KPI tracking. After engaging Human to increase online leads and revenue, GoGreenSolar needed an updated brand experience in order to scale these results.
The company’s website hadn’t been updated in more than 7 years. The design appeared outdated and didn’t reflect the company’s mission, story and differentiation.
As a result, conversion rates for its “request a quote” goal stood at .45%. Sitewide, the website garnered a .29% conversion rate.
The website had earned some top organic rankings but wasn’t fully optimized for organic search and had a low page speed score of 62. To move up search engine rankings and improve speed, GoGreenSolar needed a full SEO strategy and a website rebuild.
Hiring Human as our digital marketing agency has brought tremendous value to my organization. We’ve increased our website visitor-to-lead conversion rate by 127.27% in two months, translating to millions of additional annual revenue. In addition to Human's high level of digital marketing experience, their team has a down-to-earth personality, which makes it easy and fun for my team to collaborate with them on projects.
Human worked with GoGreenSolar to strategize, plan and execute a website redesign that would increase its SEO equity, grow conversion rates and better represent the brand.
This included creating a brand guide, updating the core website design, rebuilding key templates, optimizing the site for speed and experience and fully re-envisioning top landing pages.
Post-launch, the redesigned GoGreenSolar website saw a 77% increase in organic traffic, and page speed increased from 62 to 95. The company’s “request a quote” goal conversion rate increased from .45% to 8.38%, resulting in millions of dollars in annual revenue.