Business Growth is Hard; Enter the Human Method
For the visionary entrepreneur, growth isn't just a goal; it's the driving force. Unlock the potential of your ecommerce business with a strategy as dynamic as your ambitions.
You want to multiply your revenue while fortifying bottom-line profit. We understand the unique challenges you face – from managing finances to balancing the multifaceted role of an entrepreneur, all while trying to find more time in the day.
With the Human Method, we tailor a strategy that speaks to the heart of your business and product. Our method is fine-tuned through 200,000+ consulting and execution hours with businesses just like yours, driving millions in additional revenue for a small and select portfolio of customers (we keep our client list small to drive bigger impacts and deeper relationships).
We know budgets are tight, and every dollar on marketing must work as hard as you do. Our method is designed to:
Multiply your revenue, safeguarding and magnifying your bottom line profit.
Free up your schedule by delegating the marketing load to us so you have more time to innovate.
Build your brand and authority, positioning your product as the market leader it is.
Elevate your ecommerce storefront to become the gold standard in your niche.
Manage your investment into the business prudently, ensuring your budget and cash flow are geared towards growth.
Fill internal knowledge gaps with comprehensive insights into niche marketing trends.
The Human Method and the team behind it form a true partnership with you committed to achieving your business goals. We invite you to explore each stage of the Human Method in more detail to understand how we can catalyze your growth together.
Your Business Needs & Goals
At the heart of the Human Method lies a foundational principle: understanding precedes action.
To forge a successful partnership, we immerse ourselves in the fabric of your business, grasping the nuances that make your business stand out. Your preferences are distinct – and your strategy should be, too.
The Human approach to business discovery involves:
Your Vision:
Unlike typical marketing audits, we take a more expansive approach. We delve into your unique story, preferences, goals, and business strategy, all while considering your budgetary constraints and timelines.
Your Business Expertise:
Our commitment is to thoroughly understand all aspects of your business and what makes you unique in the market. This deep dive includes everything from your products and customer base to your customer service and delivery methods.
Your Goals:
Rather than set arbitrary revenue goals, we consider your level of ambition and investment, whether you prefer steady progress or bold moves.
This process sets the groundwork for your business's North Star goal – the guiding light that aligns all efforts and decisions with your overarching business vision. From here, we dissect your goals into tangible, attainable objectives.
Only with this deep understanding can we build a marketing plan that aligns with your business strategy and considers you — the owner — at the heart of it.
Developing Your Customized Marketing Strategy
At Human, we don’t do one-size-fits-all.
Every facet of your business – your products, your customers, your growth ambitions, your budgetary constraints, and your timeline – is thoroughly analyzed to craft a strategy that is uniquely yours.
Personalization in Practice:
Our arsenal includes a wide range of tools and expertise, from comprehensive SEO to cutting-edge TikTok campaigns. However, our focus isn't on utilizing all tools but on selecting the right ones. We are committed to recommending only the strategies that serve your business's unique demands, steering clear of superfluous services.
Budget Optimization:
We undestand that time and money are finite resources. Knowing where to focus is key to success. While it's easy to be lured by the latest marketing tools and trends, our counsel is grounded in strategic focus, ensuring that your investments are not scattered but targeted for maximum impact.
Collaboration:
We integrate with your existing teams, complementing their efforts rather than replacing them. Our goal is to create a holistic plan that integrates seamlessly with your internal departments and aligns with your overall business objectives.
Long-Term Vision:
Above all, we strive to build a strategy that is realistic and sustainable for your business. With Human, you're not just getting a marketing plan; you're getting a partner committed to your long-term success.
Unique Brand Evolution
A consistent brand boosts your company's value by strengthening your market position, attracting and retaining high-quality customers, and enhancing the perceived worth of your products or services.
Before initiating marketing campaigns or funneling budgets into paid advertisements, we prioritize the development of your brand's core.
We design your brand identity to guide your customers' entire experience with your business, not just their decision to buy.
Brand Positioning:
Your brand's story, purpose and reputation are critical elements in creating lifetime customers. We don't just aim for one-time purchases; we strive to build a lasting relationship between your brand and its customers.
Creating Advocates:
An unforgettable customer experience turns customers into brand advocates. At Human, we don't just want customers to buy your product – we want them to fall in love with your brand.
Resource Allocation:
As with all phases of the Human Method, we believe in spending resources wisely. Branding endeavors can often be a budget black hole. We allocate the exact amount of time and money required to ensure the brand can achieve your growth targets.
Ecommerce Technology Foundation
A robust ecommerce technology infrastructure serves as the cornerstone for all successful marketing initiatives.
The fourth phase of the Human Method is dedicated to establishing an ecommerce platform that is swift and secure but also scalable, SEO-optimized, and, critically, user-friendly.
Optimizing the Customer Experience:
Our priority is to streamline the customer's digital path from curiosity to checkout. We refine every touchpoint – ensuring that whether a customer browses on a tablet at home or a mobile device in transit, their journey is intuitive, engaging, and free from technical hiccups that lead to abandonment or frustration.
Operations Enablement:
We meticulously assess and integrate the technological tools that will empower your operational efficiency. From order management systems to reliable shipping solutions and secure payment processing, our approach is to construct a comprehensive ecommerce technology stack that operates with seamless precision. Where necessary, we build custom solutions to bridge any gaps, ensuring a flawless fit for your specific needs.
Analytics and Compliance:
Proper analytics and first-party data collection setup is crucial for understanding your site's performance and making data-driven advertising decisions. This allows us to retarget customers, understand who's visiting your site, and build future audiences to drive success in paid media channels. Additionally, we ensure compliance with CCPA, CDPA, GDPR and any regulations that may emerge in the future. Ultimately, you gain more than just a digital storefront; you acquire a comprehensive, compliant, and customer-focused technological foundation designed to propel your ecommerce success.
Digital Channel Activation
Channel activation is where insight transitions into impact. It's the phase where we bring the custom strategy for your business to life.
Strategic Activation:
We don't indiscriminately engage every available channel. Instead, we thoughtfully select the digital avenues most conducive to your brand's success. We focus on channels that align with your business objectives, audience preferences, and budget, ensuring we initiate the most potent mix of paid, owned, and earned media.
Investment with Intent:
We pour resources into the channels with the highest potential to maximize your returns. This focused investment is deliberate, channeling time, money, and effort into digital arenas that promise tangible growth. Our activation process is surgical, prioritizing efficiency and ROI to set a strong foundation for scalable expansion.
Digital Channel Amplification
This phase represents the ongoing, iterative process of optimizing each active channel to maximize its performance before introducing the next one into the strategy.
Iterative Optimization:
The amplification phase is grounded in the principle of continuous improvement. Here, we don't just set channels in motion and move on. We rigorously fine-tune and escalate their effectiveness, ensuring that each one is optimized for peak performance. This is a disciplined process, not about expanding our channel array haphazardly, but about deepening the impact of each selected channel.
Specialized Teams:
Our approach is supported by specialized teams, each a master of their respective domain – be it SEO, email marketing, paid search, or social media advertising. These experts are the architects of efficiency, dedicated to extracting the most value from every channel we engage.
Strategic Expansion:
Only once we're confident that a channel has been fully optimized will we consider adding another into the mix. This careful, strategic approach ensures that we don't spread budgets too thin and that each channel gets the attention it deserves. We don't just aim for growth; we aim for sustainable, efficient, and strategic growth.
Grow
Instead of targeting isolated successes in individual channels or metrics, we focus on the bigger picture – your business's overall growth.
Additionally, we believe in empowering you by providing support and clarity on your core business financials, aiding you in interpreting performance outcomes. This approach is what sets the stage for sustainable, long-term growth for your business.
Revenue-Centric Approach:
At the core of our mission is a commitment to increasing your revenue and enhancing the overall valuation of your ecommerce business. Our initiatives are crafted with this endgame in sight – escalating your financial success is our measure of achievement.
Dynamic Strategy Refinement:
We constantly reassess our strategies through the lens of revenue growth. Should a tactic fall short in bolstering your bottom line, we are prepared to pivot, fine-tune our methods, or advance to the next stage, all to ensure we are on target with your ambitions.
Regular Strategic Reviews:
Every 90 days, we reassess whether the subgoals set to reach your North Star goal are being achieved. We’ll also check in with you to see if your business needs have changed. We understand that teams, goals and production can change, so we remain agile to adapt to your business's evolving needs.
Strategy Evolution:
Following the initial deployment of the Human Method, typically spanning 3-6 months, we revisit the starting point – aligning with your business objectives. This isn't a reset but a strategic evolution, refining our plan based on real-world performance and feedback. Our primary commitment is to ensure that we are always in alignment with your North Star goal.
More than just an agency. We’re Human.
More than just a marketing agency, we see ourselves as an integral part of your business. We work as an extension of your team, collaborating closely with you every step of the way. Our commitment is to forge a connection that's both professional and profoundly human.
Our philosophy is to blend the best of two worlds – human creativity and artificial intelligence (AI). By harnessing AI's power, we amplify our strategies across all channels, ensuring your investment yields the highest possible returns.
As your partner, our promise extends beyond meeting benchmarks. We aim to surpass your expectations and continually refine our approach. The Human Method is not a one-time marketing strategy but a dynamic, evolving, growth-focused approach that adapts to the ever-evolving landscape of your business.
Let’s Get Growing
Your dedicated marketing team at Human is ready to embark on this growth journey with you. Reach out to us, and let's transform your aspirations into reality.
Fill out the form to start the conversation – growth is just a partnership away.
