Vibrant Health
Case study
Overview
Vibrant Health is an award-winning supplement brand that promotes wellness through detoxification, antioxidant protection, and digestive health.
Today, it is one of the most celebrated supplement brands, recognized on prestigious lists by Black Enterprise and Forbes.
- Business Type
- Ecommerce
- Business Stage
- Growth
- Partner Since
- March 2023
The Challenge
Vibrant Health faced significant difficulties in its growth due to the lack of a cohesive marketing strategy. Their approach was disjointed, as they engaged with multiple agencies but lacked a unified direction. Additionally, their database consisted primarily of inactive and unengaged contacts, leading to underwhelming results.
Challenges extended to their digital advertising, particularly on Meta platforms, where they experienced negative returns on ad spend (ROAS) due to struggles in breaking through a competitive landscape.
The Solution
North Star Goal
Increase sales growth by 30%
Strategy Overview
Human developed an integrated digital marketing strategy to expand the customer base and enhance engagement through targeted email campaigns, SMS messaging, and paid social initiatives. Additionally, we refined the website's SEO and content to optimize for search engines and drive significant traffic increases.
Key Aspects
Email
Re-engaged cold audience by creating segmented emails with personalized messaging and compelling content.
SMS
Expanded the SMS subscriber base by introducing new acquisition points.
Paid Social
Achieved positive ROAS by building a paid social media campaign from scratch. We tested and refined the messaging to appeal to the target audience.
Website
Optimized website to align with SEO best practices.
Improved Content
Optimized blog content to drive highly engaged, quality traffic to the website
Results
By exclusively managing Meta, email and SMS channels, Human boosted Vibrant Health’s traffic by over 100% and increased total sales by 44% YoY. We’re shooting for 50% growth this year and have expanded our scope to include managing Google ads, SEO, comprehensive website maintenance, and Conversion Rate Optimization (CRO).
- 100%+
- increase in website traffic
- 90%
- increase in new customer revenue
- 30%
- increase in subscription program revenue
