Professional Background

With an Executive MBA and 25 years of experience in digital marketing and technology, Joel has a proven track record of driving growth through innovation. At the age of 17, as a self-employed entrepreneur he began his career building custom shopping carts and websites for clients, setting the foundation for his future in online marketing. He later served as a programming consultant for Anheuser-Busch Companies and built ecommerce solutions for a dot-com that was acquired by New Balance.

Joel’s leadership extends beyond technology; he has successfully led marketing and sales teams for small businesses, helping them scale through data-driven strategies and operational improvements.

At Human, Joel has overseen over 200,000 consulting and marketing execution hours, driving millions in additional revenue for a small, select portfolio of customers. He specializes in crafting data-driven strategies that generate long-term growth. Joel’s ability to identify business opportunities and execute high-impact solutions has made him a trusted partner for businesses.

Joel is also committed to giving back to the community. He donates both time and profits to Ronald McDonald House Orange County, where he serves on the board of trustees, supporting families in need. In his personal time, Joel enjoys spending quality time with his wife of 20 years and their two children. He uses soccer, tennis, and running to stay active.

Professional Background

I studied journalism, worked as an editor at a content marketing agency specializing in thought leadership content and joined Human almost 7 years ago to build the content department. I’ve spent this time in nearly every role of the business, getting a firsthand look at agency operations.

My passion for process, organization, finance and connecting with people + a deep understanding of the business led me to become Human’s Chief Operating Officer. Today, I help break down our long-term goals into achievable business plans and further our mission of putting people first and inspiring others to do the same.

Professional Background

In past years, I founded a custom development agency and served as a Technical Marketing Manager. My time building software, leading development teams, creating and launching products, and starting various businesses eventually led to my role as CIO at Human.

Professional Background

As the Ecommerce Division Leader at Human, Stephanie leads a team overseeing the success of the ecommerce business portfolio. With nearly 20,000 client consulting hours under her belt at Human, she has extensive experience in the ecommerce space, allowing her to identify trends and patterns that drive success. She works directly with founders and their marketing teams to develop and execute strategies that deliver exceptional results.

Stephanie's expertise has led to significant growth for her clients, with year-over-year revenue increases averaging 30-50% with growth bursts of over 150% for some accounts. Most recently, she oversaw an account that achieved a remarkable 190% revenue increase year-over-year during Black Friday/Cyber Monday. This success was driven by a 3.5x aMER (Acquisition Marketing Efficiency Rating), capturing 350% ROI on new customers alone.

Stephanie is passionate about innovation, team leadership, and creating impactful marketing strategies that deliver exceptional customer experiences and drive business growth.

Professional Background

I’m an experienced digital marketing leader with over 10 years of expertise driving growth through omnichannel strategies, customer lifecycle programs, and performance marketing.

I’ve led and mentored high-performing teams, built tailored strategies aligned with business goals, and delivered measurable results—including improved customer acquisition, retention, conversion, and revenue across platforms like web and Amazon.

I also have a strong track record of helping brands stand out in competitive markets by implementing creative, results-driven solutions that achieve target ROI.

Professional Background

I’ve worked in the digital marketing industry for years in agencies, freelance roles and as a Director of Marketing for a non-profit. I’ve touched all aspects of the industry from acquisition, monetization, content marketing, and data analytics.

Professional Background

I have a BA in Visual Communications. I have worked at a variety of different companies across New Zealand and Australia as Designer and Art Director including award-winning agencies, start-ups, tech, health + fitness, hospitality and beauty brands. I also started a creative design agency startup in Australia focusing on branding.

Professional Background

I earned a BA in Graphic Design with a minor in Communications. I’ve worked at a variety of different companies as their Visual Designer including agencies, magazine publications, fashion and beauty brands, and tech startups.

Professional Background

My career has taken me through a few different industries—fashion, finance, and manufacturing—each of which has taught me something valuable about design, business, and understanding people. I began in customer service and visual merchandising, where I learned firsthand how important it is to create experiences that resonate with customers. From there, I transitioned into sales, business development, and senior account management, where I developed a deeper understanding of client needs and business objectives.

I have degrees in Product Development and Business Management, which helped me blend creativity with strategy.

Today, I bring everything I’ve learned into my work as a UX designer, using my experience to create designs that solve real problems and drive results. I focus on understanding both the user and the business, making sure every decision adds value and leads to a better experience for everyone involved.

Professional Background

I began my career as a UX/UI designer, working across diverse industries such as IoT, fundraising, healthcare, and cybersecurity. These experiences helped me build a strong foundation in user-centered design and taught me how to align user needs with business goals to drive measurable success.

Over time, I transitioned into a more visual design–focused role, where I led the development of cohesive visual languages and defined the look and feel of digital products. A key part of this work involved ensuring design systems were not only scalable and consistent, but also aligned with the evolving visual identity—always grounded in best practices and industry standards.

Today, I focus on elevating user experiences through thoughtful design. I work to help our clients grow and strengthen their visual presence across multiple touchpoints, including websites, paid, social media, and marketing collateral, ensuring a unified, impactful brand expression at every stage.

Professional Background

I am a graduate of Universidad del Norte in Colombia, holding a degree in Graphic Design. My professional journey has been enriched by diverse experiences within marketing agencies, where I collaborated with local brands in the sports, fashion, food, and technology sectors. Through these experiences, I have built my skills and gained invaluable insights into the dynamic realms of design and marketing.

Professional Background

I taught myself Photoshop and Illustrator during high school and fell in love with creative coding and front-end development (also self-taught) in my college days.

Professional Background

Freshly out of college, 5 years ago, I got my first job – writing meta tags and only meta tags! It was my first contact with SEO but I knew there must be more to it. So I went on to accept a Digital Marketing Manager position in an early-stage startup that helped me broaden my horizons and hone my skills.

Working with a limited budget meant relying on organic marketing and that’s when I realized Content Marketing was my calling.

Professional Background

I’ve spent the past several years helping B2B brands grow through search by developing SEO content strategies that are both user-focused and performance-driven.

My background includes a mix of agency and in-house roles, where I’ve worked closely with cross-functional teams to align SEO with broader marketing and business objectives.

I specialize in multi-location and service-based SEO, and I’m especially interested in creating scalable content systems that bridge the gap between technical SEO and content strategy to drive long-term, sustainable growth.

Professional Background

I’ve spent the past decade helping build and scale some of the most recognizable DTC and eCommerce brands in the world. From high-growth startups to household names, my work has supported companies like FIGS, DailyLook, Omaha Steaks, MeUndies, Our Place, Magic Spoon, Blue Nile, Graza, Kopari, eHarmony, and MOD Bikes.

As Director of Acquisition & Monetization at Human, I lead a team of experts across Paid Social, Paid Search, and Email/SMS. Together, we help brands unlock profitable growth through full-funnel strategies rooted in performance, creative, and data.

What sets my approach apart is a deep understanding of how to scale—without sacrificing efficiency. Whether it’s launching a brand from zero or leveling up a nine-figure business, I focus on building repeatable systems that drive sustainable growth.

At the end of the day, our goal is simple: help great products become iconic brands—profitably.

Professional Background

I got my start in digital marketing in a 6-vendor eCommerce platform company in SEA, Lazada. The fast-growing and innovative environment of a startup with a large investment in Paid Marketing empowered us to interact with large and various resources from ad platforms like Google and Facebook. It taught me to understand how programming advertisement works, what impacts the algorithms, what makes ad campaigns succeed and how to track performance to make sure we are heading toward our ultimate goals.

Professional Background

I studied Marketing and International Business, building a strong foundation in digital strategy and performance marketing. With seven years of experience, I’ve worked across programmatic advertising, paid media, and e-commerce growth—optimizing campaigns, leading teams, and driving audience acquisition. My expertise spans digital marketing strategy, campaign execution, and data-driven decision-making to maximize performance.

Throughout my career, I’ve managed end-to-end paid media initiatives, improved digital marketing funnels, and aligned performance metrics with business goals. I specialize in crafting high-impact marketing strategies that drive measurable growth and efficiency across multiple channels.

Professional Background

I was born and raised in Barranquilla, Colombia and lived in the US for almost 10 years. During that time, I earned my undergraduate degree in Business Administration, and right after I graduated, I pursued my MBA.

I moved back to Colombia in 2015, and since then, I worked for a company that provides engineering services in Colombia and Panama. I was with the company for almost 8 years as an Administrative Coordinator. During my time with the company, I learned so much about structuring and organizing day-to-day tasks, building client relationships, and creating strong relationships with team members.

Prior to moving back home, I had the opportunity to work for an insurance company in Des Moines, IA, as the General Manager. I worked there for two years. This was also valuable work experience for me because I learned how to proactively manage, train and assist different company departments in achieving our monthly goals.

Professional Background

I've been immersed in digital marketing since the start of my career, working at a tech company before joining Human, where I now manage a diverse portfolio of ecommerce accounts.

Professional Background

I graduated as a Marketing and Advertising professional in Colombia, where I started my journey as a Project Manager in a digital marketing agency for small and medium businesses. Then I moved to DDB Worldwide, my first big agency, where I worked as an Account Executive for almost 4 years, there, I had the opportunity to work with Regional accounts and even government entities. Before starting at Human, I worked in an IT startup for 3 years, overseeing Cisco client’s inventory, lifecycle, and overall customer success program. This role gave me a wider perspective on the IT field.

All of these past experiences combined have equipped me with the necessary skills to drive success for our PM team and clients here at Human.