Kwik-Hang
![Kwik-Hang](https://cdn.sanity.io/images/s06jdt4r/production/a9f423fbfd39b7d61075ce585a9e3d0f69d40aba-780x330.png?w=800&auto=format)
Case study
Overview
Ecommerce retailer Kwik-Hang is on a mission to simplify the curtain-hanging process.
Developed in 2013, Kwik-Hang’s innovative, no-drill curtain rod bracket offers a simple, practical solution for a common, stressful household chore.
- Business Type
- Ecommerce
- Business Stage
- Growth
- Partner Since
- March 2018
![Kwik-Hang Botanicals](https://cdn.sanity.io/images/s06jdt4r/production/89bdf0d2c60734e391e182001fad9f1248d6ef47-1440x676.png?w=1000&auto=format)
The Challenge
Following a 2017 appearance on ABC’s Shark Tank, Kwik-Hang needed a modern, optimized ecommerce shopping experience to capitalize on their newfound exposure. Kwik-Hang’s website design was outdated, lacking compelling visuals, trust signals and product marketing to educate readers on the product’s functionality and benefits.
![Kwik-Hang Curtain Rod Brackets](https://cdn.sanity.io/images/s06jdt4r/production/506beb78a8d6fb4d6138de8f175ba6ceed8c1faa-960x751.png?w=800&auto=format)
![Kwik-Hang Curtain Holdbacks](https://cdn.sanity.io/images/s06jdt4r/production/13262d7dcfe263c884ac065a97be86ad56b941c8-960x676.png?w=800&auto=format)
![Kwik-Hang Curtain Rods](https://cdn.sanity.io/images/s06jdt4r/production/63b5a1b0c2ad32dd8e9d65a55e06ad07e8c36adc-960x676.png?w=800&auto=format)
The Solution
North Star Goal
20% YoY Revenue Growth
![](https://cdn.sanity.io/images/s06jdt4r/production/25d84f45b4c0a86fe8a829bee96f5a83d47f2345-1968x676.png?w=1600&auto=format)
Strategy Overview
As an online-only business, Kwik-Hang relied on their website to generate 100% of their revenue. With this in mind, Human started with a full rebrand and redesign of Kwik-Hang’s website into a mobile-first, award-winning ecommerce shopping experience.
With a fresh brand look, clear user journey and enhanced product marketing in place, Human implemented a full-funnel digital marketing strategy to drive visitors to the new site, resulting in 54% higher conversion rates and 173% increased revenue.
Key Aspects
Human oversees all marketing activities and channels as Kwik Hang’s fully outsourced digital marketing team
Redesigned whole website (look at current case study) - hits on brand and visual, CRO
Produce SEO-driven blog content, achieving 1.7 million new organic visitors to date
Call out TikTok video views (3m+) and X followers gained in short amount of time (recent results from April/May 2022)
![](https://cdn.sanity.io/images/s06jdt4r/production/2a61b6b3b451a6f2bc4a3654073b203636d9de2a-960x676.png?w=1000&auto=format)
![](https://cdn.sanity.io/images/s06jdt4r/production/f1f2e705171d2155a776c0c468ba8b1d8418d46c-960x676.png?w=1000&auto=format)
Results
Within the first year working together, Human redesigned Kwik-Hang’s website into a mobile-first, award-winning ecommerce shopping experience. With a fresh brand look, clear user journey and enhanced product marketing in place, Kwik-Hang now generates millions of web sessions per year.
- 4x
- blended ROAS
- 54%
- increase in conversion rate