9+ year partnership
“We went from 40% growth to 160% YoY. So the impact on our overall business has been absolutely amazing.”
Tim Murphy
CEO
Softies
Case Study
Kwik-Hang
From Shark Tank Favorite to Multi-Channel Growth Engine
With Human’s strategic partnership, Kwik-Hang evolved from a clever curtain-hanging product into a cohesive brand with a high-converting site, full-funnel marketing, and the infrastructure to scale.
- Business Type
- Ecommerce
- Business Stage
- Growth
- Partner Since
- 2018
Overview
Kwik-Hang built their brand on a brilliant idea—but that wasn’t enough to scale. Human partnered with them to create a cohesive customer journey across web, email, and social, converting attention into revenue and retention.
Deliverables
- Brand Strategy & Messaging Refresh
- Custom Website Development & Optimization
- Social Media Strategy & Ongoing Management
- Email Marketing Campaign Strategy
- Automated Email Flows
- List Segmentation & CRM Management
- Paid Social Strategy & Execution
- Organic & Paid Content Creation for Meta Channels
Challenge
“Kwik-Hang had something every brand dreams of—a clever, genuinely helpful product. But they were stuck in a tough spot where traffic wasn’t growing, and conversions weren’t where they should’ve been.”
Kwik-Hang’s product solved a real problem and earned plenty of attention—but their customer journey was disconnected and hard to scale. Traffic was coming in, but conversion and retention weren’t keeping pace.
They needed more than ad spend—they needed a strategic overhaul of their brand experience, backend systems, and cross-channel marketing to support long-term growth.
Solution
Human helped Kwik-Hang evolve their marketing from disconnected tactics to a cohesive, conversion-focused system optimized for long-term growth.
North Star Goal
Build a marketing foundation to increase retention and drive sustainable revenue growth.
Strategy
We collaborated with the Kwik-Hang team to elevate the brand visually and strategically—redesigning the site, optimizing user paths, and building a marketing ecosystem designed to scale.
Together, we launched email automations, rebuilt social strategy, and streamlined paid media to ensure every channel fed the same goal: predictable, sustainable growth.
Channel Mix
Web Development
The old site made it hard for customers to convert, so we rebuilt it from the ground up to reflect the product’s simplicity, trust, and value.
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Email Marketing
We created a full retention strategy with automation, segmentation, and design upgrades to turn one-time buyers into repeat customers.
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Paid Social
We filled the conversion gap by targeting high-intent visitors and lookalikes with compelling, conversion-tested creative.
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Results
"Seeing Kwik-Hang grow to become a household name was incredibly rewarding. We didn’t just boost traffic and sales—we built trust and gave their brand the visibility it deserved."
Kwik-Hang didn’t just get a better site or new ads—they got a connected growth strategy that turned attention into action, and action into loyalty. Each touchpoint was optimized to serve the big picture.
With Human as a partner, they shifted from fragmented execution to focused growth that scaled month over month.
- 0X
- blended ROAS
- 0%
- increase in conversion rate
Human has been a game-changer for my ecommerce company. They hold themselves accountable to metrics like marketing ROI and connect the dots between marketing and business KPIs. I trust they always have my best interests at heart, which is everything!
- Derrek Burr
- CEO, Kwik-Hang
Ready to Scale Smarter?
You’ve got traction, like Kwik-Hang did. Now, let’s build the system that turns it into sustainable, repeatable growth.
Case Studies