Human

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Kwik-Hang

Kwik-Hang

Case study

Overview

Ecommerce retailer Kwik-Hang is on a mission to simplify the curtain-hanging process.

Developed in 2013, Kwik-Hang’s innovative, no-drill curtain rod bracket offers a simple, practical solution for a common, stressful household chore.

Business Type
Ecommerce
Business Stage
Growth
Partner Since
March 2018
Kwik-Hang Botanicals

The Challenge

Following a 2017 appearance on ABC’s Shark Tank, Kwik-Hang needed a modern, optimized ecommerce shopping experience to capitalize on their newfound exposure. Kwik-Hang’s website design was outdated, lacking compelling visuals, trust signals and product marketing to educate readers on the product’s functionality and benefits.

Kwik-Hang Curtain Rod BracketsKwik-Hang Curtain HoldbacksKwik-Hang Curtain Rods

Strategy Overview

As an online-only business, Kwik-Hang relied on their website to generate 100% of their revenue. With this in mind, Human started with a full rebrand and redesign of Kwik-Hang’s website into a mobile-first, award-winning ecommerce shopping experience.

With a fresh brand look, clear user journey and enhanced product marketing in place, Human implemented a full-funnel digital marketing strategy to drive visitors to the new site, resulting in 54% higher conversion rates and 173% increased revenue.

Key Aspects

Results

Within the first year working together, Human redesigned Kwik-Hang’s website into a mobile-first, award-winning ecommerce shopping experience. With a fresh brand look, clear user journey and enhanced product marketing in place, Kwik-Hang now generates millions of web sessions per year.

4x
blended ROAS
54%
increase in conversion rate

Human has been a game-changer for my ecommerce company. They hold themselves accountable to metrics like marketing ROI and connect the dots between marketing and business KPIs. I trust they always have my best interests at heart, which is everything!

Derrek CEO of Kwik Hang