9+ year partnership
“We went from 40% growth to 160% YoY. So the impact on our overall business has been absolutely amazing.”
Tim Murphy
CEO
Softies
Case Study
Premium Jewelry Retailer
Breakthrough Growth for a Premium Jewelry Retailer
With Human’s strategic guidance, this emerging luxury brand aligned its elevated aesthetic with elevated performance—rebuilding its site, revamping its campaigns, and delivering measurable results.
Note: The name of the fine jewelry retailer has been intentionally omitted for confidentiality and respect for their privacy.
- Business Type
- Ecommerce
- Business Stage
- Growth
- Partner Since
- 2022
Overview
This ambitious brand had the product and aesthetic but not the infrastructure to scale. We polished their digital presence and turned a fragmented funnel into a revenue engine.
Deliverables
- Brand Strategy & Visual Identity Development
- Custom Website Design & Development
- Paid Media Strategy & Across Google & Meta
- Ad Creative Development
- A/B Testing and Optimization
- Conversion-Focused UX & Performance Enhancements
- Ongoing Strategic Planning & Channel Optimization
Challenge
“Their showroom had a loyal following and customers who really understood their value. But online, the brand wasn’t getting the visibility it deserved. Our goal was to expand that presence and bring the full brand experience to a wider audience.”
Despite investing in marketing, the client lacked clarity on what was working and why. Efforts were fragmented, results were inconsistent, and they thought there must be a smarter way forward.
The brand needed more than just execution—they needed a partner who could connect the dots between creative, strategy, and performance.
Solution
We guided the client through rebuilding a fragmented funnel into an integrated growth system
North Star Goal
Increase return on ad spend and conversion rates across the funnel
Strategy
Through collaborative discovery, we identified the disconnects in their existing funnel and co-created a roadmap to correct them.
From brand messaging to media targeting to conversion design, every element was guided by real-time data and aligned around business goals—not vanity metrics.
Channel Mix
Brand Strategy
We worked with the founder to clarify brand positioning and messaging, setting the stage for consistent creative and marketing.
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Web Design & Development
The site was redesigned to balance luxury appeal with ecommerce best practices, leading to a smoother, more conversion-friendly UX.
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Paid Media
We tailored our ad strategy to meet customers where they were in the funnel—combining broad-reach prospecting with precision retargeting.
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Results
"We got creative and focused on what made their brand and jewelry special and turned their website into something that resonated with their customer base. The change was amazing—more visitors, more sales, and a much bigger digital footprint!"
After years of inconsistent growth, the brand’s digital presence finally matched the quality of its product. A seamless, luxury experience now guided the customer from ad to checkout.
The result was a more efficient funnel, higher engagement, and the ability to grow revenue without compromising on aesthetics.
- 0%
- Year-over-Year (YoY)
- 0
- Net Promoter Score (NPS)
Scale Your Brand Without Losing Its Charm
We helped this brand grow while staying true to its vision. Now, let’s talk about what that journey could look like for you.
Case Studies