9+ year partnership
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Tim Murphy
CEO
Softies
Case Study
FASTECH
A Strategic Shift Toward the Future of Energy
Human helped FASTECH reposition itself from a trusted partner in traditional fueling to a powerful force in hydrogen infrastructure.
- Business Type
- B2B
- Business Stage
- Growth
- Partner Since
- 2021
Overview
FASTECH was ready to lead the clean fuel revolution—but their digital presence didn’t reflect their bold vision. Human helped them reposition and scale through integrated cross-channel marketing.
Deliverables
- Brand Strategy & Market Positioning for Industrial B2B
- Custom Website Design, Development & Optimization
- Technical SEO & Site Health Improvements
- Local SEO Strategy & Execution
- Keyword Research and SEO Content Planning
- Content Production and Distribution
- Ongoing Website Testing & Debugging
- Performance Optimization Across UX & Site Speed
- Strategic PR Management & Outreach
Challenge
“They were experts in their field, but their site wasn’t telling that story, and it definitely wasn’t optimized for inbound leads. We had to rethink the messaging and the user experience. Additionally, we needed to build significant thought leadership to show their true capabilities and depth of experience.”
As FASTECH expanded into hydrogen and alternative fuels, they struggled to tell a clear, compelling story to new audiences. Their website and messaging weren’t connecting with decision-makers in a rapidly evolving B2B landscape.
They needed more than a new look. They needed a partner who could sharpen their positioning, modernize their funnel, and drive measurable results across channels.
Solution
FASTECH needed branding that reflected their ambition to redefine an industry
North Star Goal
Elevate FASTECH’s digital presence to reflect their clean energy leadership and drive qualified demand.
Strategy
We analyzed FASTECH’s strengths and industry landscape to craft a clear, differentiated brand narrative. That strategy was brought to life through updated messaging, content, and a high-performing website experience.
With a focus on thought leadership, we published educational articles on clean energy topics and sustainability, plus 15+ case studies that positioned FASTECH as a trusted force in infrastructure innovation.
Channel Mix
PR management
To amplify authority, we supported their clean energy thought leadership with PR outreach that aligned with their strategic positioning.
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Content Marketing
To position FASTECH as a thought leader, we produced educational content and 15+ case studies that addressed emerging industry trends and client wins.
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SEO
We built a custom SEO strategy to increase visibility in high-value clean energy search terms, which included local optimization to drive regional visibility and project credibility in key service areas.
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Results
“Once we built the right foundation—better messaging, better SEO, and a site designed for conversion—everything started working together. It sparked the kind of inbound momentum that’s hard to come by in a space this competitive.”
FASTECH’s brand now mirrors their ambition, giving prospects a clear sense of what they do, why it matters, and how to take the next step.
With a clear brand message and a content engine that works, they're reaching and converting more decision-makers than ever.
- 0%
- increase in leads
- 0%
- increase in organic traffic
- 0%
- decrease in bounce rate
We have really enjoyed working with the whole team at Human. Their dedication to understanding our unique needs and the complexity of our industry is impressive, and their work has had a remarkable impact on our growth and success.
- Dan McGill
- President, Founder & CEO, FASTECH
Ready to Power Up Your Brand?
By partnering with Human, FASTECH achieved more visibility, better leads, and a brand that matches their ambition. Let’s talk about how we can help you hit your growth goals, too.
Case Studies