Grow with Human



Case study


FASTECH is a trailblazer in energy infrastructure, specializing in engineering, procurement, construction and maintenance (EPC+M) services. Initially partnering with some of the biggest names in conventional fueling, like Chevron and Shell, FASTECH has ventured into the world of alternative energy and clean fuel, making significant investments in hydrogen, CNG, LNG and propane solutions.

As of February 2023, FASTECH has built 35+ hydrogen fueling stations across the U.S., paving the way for the future of sustainable energy.

Business Type
Business Stage
Partner Since

The Challenge

As an established, innovative energy solutions company with over two decades of experience in conventional and alternative fueling, FASTECH needed to update their digital presence — which sat untouched for 10 years — to reflect their industry growth and expertise.

Their website was outdated, slow-loading and didn’t convey the depth or breadth of their experience, resulting in poor user experience, low conversion rates, and little traffic.

To better serve customers, remain competitive and uphold their reputation, FASTECH sought a new user-friendly site, modernized brand, and refreshed marketing strategy to support their growth as an industry leader.

Strategy Overview

Human collaborated with FASTECH to develop a new visual identity, which included a modernized logo and website redesign that precisely captured the company’s experience, expertise and skills.

Additionally, Human proposed a content marketing and search engine optimization (SEO) strategy to drive organic traffic, boost authority, and increase brand awareness.

Key Aspects


Within one year of their rebrand, FASTECH’s leads jumped 64%. Organic traffic
also grew by more than 3X since June 2021 due to several new page-one keyword rankings for terms like “hydrogen infrastructure contractor” and “energy infrastructure consulting.”

Increase in leads
Increase in organic traffic
Decrease in bounce rate

We have really enjoyed working with the whole team at Human. Their dedication to understanding our unique needs and the complexity of our industry is impressive, and their work has had a remarkable impact on our growth and success.

Dan McGill / President, Founder & CEO, FASTECH