9+ year partnership
“We went from 40% growth to 160% YoY. So the impact on our overall business has been absolutely amazing.”
Tim Murphy
CEO
Softies
Case Study
Textedly
Textedly’s 129% Surge in Organic Clicks and 63% Lift in Paid Conversions
With Human’s integrated approach to SEO and paid media, Textedly turned fragmented marketing into sustained performance across the funnel.
- Business Type
- B2B
- Business Stage
- Growth
- Partner Since
- 2020
Overview
Textedly had a strong B2B SMS product and a growing customer base—but they needed a smarter strategy to scale without wasted spend. Human helped them unify fragmented efforts across SEO and paid media to accelerate growth and drive ROI.
Deliverables
- Holistic Growth Strategy & Performance Planning
- Full-Funnel SEO Strategy & Technical Execution
- On-Site Technical SEO Improvements
- Content Production and Distribution
- Paid Media Strategy and Planning
- Ad Creative Development
- Retargeting Campaigns
- Ongoing Reporting, Testing, and Strategic Adjustments
Challenge
“It was clear that Textedly wasn’t lacking content—they were lacking direction. Content production means nothing without a strategy tied to real organic growth goals. Our job was to turn that volume into value.”
Textedly was executing across multiple channels, but they’d hit a ceiling. Conversion rates were flat, traffic wasn’t compounding, and there was no clear plan for what to do next.
They needed more than tactical support. They needed a strategic partner who could unify SEO and paid into one integrated growth engine, without wasting time or budget.
Solution
Human guided Textedly through a strategic overhaul—ensuring every dollar spent and every asset created served the bigger picture.
North Star Goal
Increase qualified lead acquisition while improving cost efficiency across all marketing channels.
Strategy
Together, we broke down silos and rebuilt their growth plan around a shared strategy. By analyzing performance across SEO and paid, we uncovered what to keep, what to drop, and what to scale.
The result was a streamlined, high-impact system: consistent content output based on keyword opportunity, improved technical SEO, and paid media campaigns built around creative testing, retargeting flows, and full-funnel cohesion.
Channel Mix
Paid Media
We focused on performance—using full-funnel paid campaigns and iterative testing to maximize impact without bloating the budget.
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SEO
With technical and on-page improvements, we helped Textedly claim high-intent keywords and grow sustainable traffic month over month.
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Content Strategy
Every content asset was mapped to a strategic keyword target and crafted to drive both search visibility and lead generation.
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Results
“With a clear strategy and consistent execution, we helped Textedly turn content into one of their most powerful growth levers and accelerated their visibility in a crowded market.”
With Human as a partner, Textedly transitioned from disconnected efforts to a unified system that delivered both short-term wins and long-term gains.
Their marketing now drives a consistent pipeline, with content, SEO, and paid media working in sync.
- 0%
- organic growth to the blog
- 0+
- featured snippets earned
- 0
- new organic blog visitors
Clarity, Cohesion, Results— You Deserve All Three.
We partnered with Textedly to connect the dots and scale smarter. Let’s talk about what that could look like for your business.
Case Studies