Textedly
Case study
Overview
Textedly is an SMS marketing platform that provides versatile texting solutions for businesses. Thousands of organizations use Textedly to send bulk text messages to their customers and fulfill their sales, marketing and customer service needs.
- B2B SaaS
- Business Type
- Business Stage
- Growth
- Partner Since
- March 2020
The Challenge
Textedly previously worked with a previous content marketing agency that produced dozens of articles each month with little to no organic results.
With long-term business goals to grow substantially, acquire more companies and attract investors, Textedly needed a content strategy that would fuel organic growth and brand awareness in the competitive SaaS marketplace.
The Solution
North Star Goal
2x Organic Blog Traffic YoY
Strategy Overview
Human developed a content marketing strategy centered around topic clusters to position Textedly as an authority in SMS marketing and grow organic blog traffic. Human added paid media to the marketing mix in early 2021 to support Textedly’s fast growing revenue goals.
Key Aspects
Write comprehensive, SEO-driven blog content to earn featured snippets and drive organic traffic
Clean up, consolidate and redirect low-value content to elevate overall blog quality
Create long-form pillar pages around Textedly’s most important topics to build domain authority
Reach new audiences and increase signups through paid media on Facebook, Bing and more
Results
Since March 2020, Human has grown Textedly’s organic blog traffic more than 3,000% and earned more than 1,200 page 1 rankings.
- 3,000%
- organic growth to the blog
- 100+
- featured snippets earned
- 250,000
- new organic blog visitors
