Your Vision
We explore your brand’s unique story, goals, investment philosophy, preferences, and constraints to align our strategies fully with your vision.
The Method Behind Your Success
Discover Our 7-Step Framework for Growing Emerging Brands
At Human, we’ve seen firsthand that brands grow sustainably when guided by customized strategies tied to your P&L — not copy-paste tactics.
We built the Human Method to help ambitious ecommerce entrepreneurs scale methodically, confidently, and effectively.
We’ve fine-tuned our method through 200,000+ consulting and execution hours with emerging ecommerce brands, driving millions in additional revenue.
01Your Business Needs & Goals
Your Business Needs & Goals
We begin by identifying what’s unique about your business, from your high-level vision and financials to the details that make you different.
The Human approach to business discovery involves:
Your Expertise
We analyze every dimension of your brand—from your products and customer relationships to your customer experience—highlighting what distinctly positions your brand within the market.
Your Financials
We track essential financial metrics such as Cost of Goods Sold, variable costs, and fixed costs, providing insights into your contribution margin to optimize our strategies for profitability.
This foundational discovery allows us to define your North Star business goal, which will guide every decision toward your long-term vision and growth.
Deliverables
Comprehensive business discovery
A detailed audit and ecommerce financial scorecard, providing insights into your financial landscape, channel performance and market position.
Clearly defined North Star goal
A strategic, overarching objective designed to guide decision-making and prioritize growth initiatives.
02Customized Marketing Strategy
Customized Marketing Strategy
Based on our analysis of your business, we create a custom strategy tailored to your needs and goals.
Long-Term Vision
We build marketing strategies designed to sustain long-term growth — not merely as service providers, but as partners invested in your success.
Budget Optimization
Our strategic guidance ensures your marketing budget is allocated effectively, targeting resources toward actions that drive maximum impact.
Personalization
We select only the most relevant and highest-priority marketing strategies for you, aligning our expertise directly with your business’s unique requirements.
Collaboration
We integrate smoothly with your existing teams, creating a unified strategy that complements internal capabilities rather than duplicating efforts.
At Human, we don’t do one-size-fits-all. Instead, we prioritize targeted, efficient, and collaborative solutions that align fully with your business goals, ensuring a clear path to sustainable growth.
Deliverables
Custom strategic roadmap
A fully personalized plan outlining recommended tactics tailored to your specific business situation.
Optimized budget allocation
Clear guidance on prioritizing investments to maximize your marketing ROI.
Team collaboration roadmap
Defined steps for seamless integration and effective collaboration between Human and your internal teams.
03Unique Brand Evolution
Unique Brand Evolution
We design your brand identity to enrich your customers' entire experience with your business, not just their decision to buy.
Brand Positioning
We define your brand's distinct story, purpose, and reputation to nurture meaningful, lasting relationships—not just one-time transactions.
Creating Advocates
By crafting memorable customer experiences, we transform satisfied buyers into passionate brand advocates.
Strategic Investment
We strategically allocate resources to branding efforts, ensuring your investment directly supports your targeted growth objectives.
Our approach ensures your brand identity enhances every customer interaction, increasing both perceived value and customer loyalty—laying a foundation for sustainable, long-term growth.
Deliverables
Brand positioning blueprint
A concise guide articulating your brand’s unique identity, purpose, and market differentiators.
Customer advocacy strategy
Clear tactics to convert everyday customers into enthusiastic brand promoters.
Brand-focused resource plan
Strategic recommendations on how to efficiently allocate budget and resources for maximum branding impact.
04Ecommerce Technology Foundation
Ecommerce Technology Foundation
Your ecommerce platform isn’t just a storefront—it's the backbone of your growth.
Optimizing the Customer Experience
We refine every digital touchpoint, creating an intuitive, frustration-free customer journey from first click to final checkout.
Operations Enablement
We assemble a streamlined ecommerce technology stack, carefully selecting tools that enhance operational efficiency and seamlessly integrate with your business processes.
Analytics and Compliance
We implement precise analytics and compliance frameworks, giving you actionable insights to improve performance while ensuring full adherence to evolving data regulations.
We ensure your platform is not only secure and SEO-optimized, but also scalable and intuitive, enabling seamless interactions between your customers and your team.
Deliverables
Market & competitor research
Comprehensive analysis identifying opportunities to strategically position your ecommerce platform within your competitive landscape.
Brand strategy
Clearly defined strategic guidelines aligning your ecommerce experience with your brand’s unique identity and market position.
Creative direction
Expert guidance to ensure your site’s design and functionality align seamlessly with your brand's vision and customer expectations.
05Digital Channel Activation
Digital Channel Activation
We identify and activate the right digital channels, transforming your customized strategy into measurable impact.
Strategic Activation
We selectively activate the digital channels best aligned with your business objectives, audience preferences, and budget, maximizing the synergy of paid, owned, and earned media.
Investment With Intent
We focus your investments on the channels proven to deliver the strongest ROI, ensuring every dollar spent contributes meaningfully to your growth.
By carefully selecting and strategically investing in high-impact digital channels, we bring your customized marketing strategy to life—building a solid foundation for sustainable growth and maximum return on your investment.
Deliverables
Targeted channel activation plan
A clear roadmap outlining the most effective digital channels for your specific business objectives.
ROI-driven investment strategy
Defined criteria to guide precise resource allocation for optimal returns.
Channel-specific growth projections
Measurable growth targets and performance benchmarks for each activated digital channel.
06Digital Channel Amplification
Digital Channel Amplification
We continuously refine each digital channel, maximizing results through strategic optimization before expanding further.
Iterative Optimization
We rigorously refine and elevate each active channel, ensuring consistent improvement and peak performance.
Specialized Teams
Our dedicated experts in SEO, paid media, email, and social advertising relentlessly optimize your channels to extract maximum value.
Strategic Expansion
We strategically introduce new channels only after existing ones have been thoroughly optimized, protecting your budget and ensuring meaningful growth.
Amplification means going deeper—not just wider. We methodically optimize the performance of each digital channel before introducing new ones, ensuring efficiency, precision, and maximum ROI.
Deliverables
Growth playbook
Defined processes for ongoing improvement across all active digital channels.
Dedicated expert support
Access to specialized channel experts ensuring maximum performance and efficiency.
Strategic expansion criteria
Clear benchmarks and guidelines for introducing new digital channels into your marketing mix.
07Grow
Grow
We maintain a strategic focus on sustainable, long-term growth, empowering your business with continuous improvement.
Revenue-Centric Approach
Every strategy is crafted to increase your revenue and elevate your business’s overall value, making your financial success our ultimate measure of achievement.
Strategy Refinement
We consistently reassess tactics through a financial lens, adapting quickly to ensure our methods always align with your growth objectives.
Regular Strategic Reviews
Every 90 days, we revisit your subgoals, ensuring alignment with your North Star goal and proactively addressing evolving business needs.
Strategy Evolution
We regularly refine your strategic plan based on real-world performance, keeping it aligned closely with your core business objectives and market dynamics.
By continuously refining strategies and clearly interpreting financial outcomes, we ensure that every step we take aligns directly with your North Star goal, empowering sustainable, long-term success.
Deliverables
Quarterly strategic review
Regular 90-day assessments measuring progress toward your North Star and adjusting tactics accordingly.
Dynamic growth strategy
An adaptive plan continuously optimized based on performance, market changes, and evolving goals.
Revenue impact reporting
Clear analysis and reporting on how our strategies are contributing directly to your business’s revenue and valuation growth.
The Human Experience
Growth Is Easier With a Marketing Team That Feels Like Your Own
Efficient by design
Make Your Marketing Dollars Work Harder With the Human Method
Multiply revenue while protecting your bottom-line profit.
Free up your schedule by delegating marketing to us.
Build your brand authority as a market leader.
Make your ecommerce storefront your industry’s gold standard.
Prudently manage investments to fuel growth.
Fill internal knowledge gaps with industry-specific marketing insights.
Success Stories
See How Our Partners Hit Their Goals With Human
Vibrant Health
Vibrant Health struggled to grow due to disjointed marketing spread across multiple agencies. Human developed an integrated digital marketing strategy to expand the customer base and enhance engagement.
- 0%
- Increase in new customer revenue
- 0%
- Increase in website traffic
FASTECH
Human worked with FASTECH to develop a new user-friendly site, modernized brand, and refreshed marketing strategy to support their growth as an industry leader.
- 0%
- Increase in leads
- 0.7M
- New organic visitors
Kwik-Hang
After appearing on "Shark Tank," Kwik-Hang needed an optimized website to capitalize on their exposure. Human built an award-winning ecommerce experience and implemented a full-funnel digital marketing strategy.
- 0%
- Increase conversion rate
- 0x
- Blended ROAS
Our Service Guarantee
We stand behind the Human Method because we've seen it consistently deliver sustainable growth for our clients.
We're confident in our approach—and we're committed to your success.
See our Service Guarantee
Your Growth Won’t Wait—Let’s Build Your Marketing Plan Today
Scaling isn’t something you wait for—it’s something you plan for. Start now.
Book a free consultation with our team to see how our custom marketing services can help you attract the right customers, increase conversions, and drive long-term success.