Boost Conversions With Smarter Targeting
Our paid media services harness deep audience insights to refine targeting, eliminate wasted spend, and drive high-value sales across channels.
Trusted by Industry Leaders
Your Growth Starts With the Right Strategy
We Build Paid Media Strategies That Maximize ROI
Optimize Every Channel for Maximum Impact
We continuously optimize every aspect of your paid campaigns—from search and social to programmatic and display—ensuring maximum profitability and long-term growth.
Strategic Growth Beyond the Click
Our paid media approach connects with your full marketing strategy, supporting brand awareness, customer loyalty, and sustainable revenue far beyond a single ad interaction.
Comprehensive Paid Media Services
Everything You Need for High-Impact Paid Media Marketing
Our Approach
Growth Strategies Beyond Paid Ads—Without the Guesswork
Our step-by-step approach to digital marketing ensures that every dollar you invest delivers measurable results.
- 01
Uncover Growth Opportunities
We analyze your industry, competitors, and target audience to identify key opportunities for differentiation and revenue growth.
- 02
Define Clear Marketing Goals
We set measurable objectives aligned with your business needs, ensuring every marketing effort supports long-term success.
- 03
Build a Data-Driven Roadmap
We develop a step-by-step marketing strategy designed to maximize ROI and optimize your budget.
- 04
Launch, Optimize, and Scale
We execute your strategy across the right channels, track performance, and continuously refine campaigns for sustainable growth.
Proven Strategies. Measurable Results. Real Revenue Growth.
See How Our Paid Media Services Help Brands Scale
Vibrant Health
Vibrant Health struggled to grow due to disjointed marketing spread across multiple agencies. Human developed an integrated digital marketing strategy to expand the customer base and enhance engagement.
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- Increase in new customer revenue
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- Increase in website traffic
GoGreenSolar
GoGreenSolar had the expertise to lead DIY solar—Human brought the strategy to scale it. Together, we crafted ad creative that was educational, approachable, and credible, driving more qualified clicks and sustainable growth.
- 0%
- more organic traffic
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- more revenue
Kwik-Hang
Kwik-Hang had a strong product and solid traffic, but a disjointed journey held back conversions. Human overhauled their brand, backend, and cross-channel strategy—crafting performance-driven ad campaigns as part of a cohesive system built for long-term growth.
- 0%
- Increase conversion rate
- 0x
- Blended ROAS
Holistic Marketing Tailored to Your Business
Paid Media That Works in Sync With Every Marketing Channel
Paid media services are just one piece of a profitable marketing system. We align paid campaigns with your organic, email, and website strategies to maximize every opportunity for scalable ROI.
Holistic Marketing Strategy
You all actually have the expertise to effectively manage ROI. It’s easy for agencies to say, ‘We focus on ROI,’ but it’s clear that you know what you’re doing in that space.
- Dave Haviland
- CMO, Topsail Steamer
The Human Experience
Growth Is Easier With a Marketing Team That Feels Like Your Own
Frequently Asked Questions About Our PAID MEDIA Services
What can I expect from Human’s paid media services?
Our paid media services are designed to drive measurable growth. We develop full-funnel ad strategies across platforms like Google, Bing, Meta, and LinkedIn—tailored to your goals, audience, and brand. From creative development to campaign management and performance optimization, we handle everything.
Do you handle creative and copywriting for ads?
Yes. Our paid media services include ad copy, design, and creative strategy. We test multiple versions to find what resonates best with your audience—and what drives the highest performance.
How do you optimize campaigns over time?
We continuously analyze data, run A/B tests, refine targeting, and adjust bids and budgets. Optimization is ongoing and built into every part of our paid media process, so we’re always improving your results—not just maintaining them.
How much should I spend on paid media?
This largely depends on your business goals. For example, if your goal is to aggressively acquire new customers, we would calculate your marketing spend by first determining your Customer Acquisition Cost (CaC), your Average Order Value(AOV), and your Average Customer Lifetime Value (LTV).
If your goals are outside of acquisition, the metrics we use to determine your ad spend would change. Feel free to chat with us about your business goals, so we can help you determine your ideal paid media budget.
What is a good ROAS for paid media?
Determining a target ROAS depends on your growth and profitability goals. If you are looking to maximize growth, we will work with you to determine the minimum ROAS that will allow you to be profitable and earn you more revenue or leads. If you are looking to maximize profitability and ROAS, we will scale campaigns down to target only the most profitable audiences and keywords.
What ROAS should I target?
Return on ad spend (ROAS) differs depending on campaign goals and target audience. For example, if you are acquiring a new customer, you may want to scale your ROAS down to 1 in order to capture more net new customers.
Why is this okay? If you break even on acquiring a customer, then you are adding them to your database for free. From there, if that customer purchases again, their LTV will grow. This is why businesses should focus on customer LTV rather than initial acquisition costs.
If your campaign is targeting current customers, we’d aim to scale the ROAS as high as possible. You’ve already acquired these customers, so now your goal is to further monetize them and increase their LTV. In that case, the higher the ROAS, the more revenue you generate from your customer base.
Your Growth Won’t Wait—Let’s Build a Paid Media Strategy That Delivers ROI
Scaling isn’t something you wait for—it’s something you plan for. Start now.
Book a free consultation with our team to learn how our paid media services can help you attract the right customers, increase conversions, and drive long-term success.