9+ year partnership
“We went from 40% growth to 160% YoY. So the impact on our overall business has been absolutely amazing.”
Tim Murphy
CEO
Softies
Case Study
GoGreenSolar
From Solar Innovator to Scalable Growth Engine
Human helped GoGreenSolar evolve from a trusted niche brand to a conversion-optimized growth machine—aligning brand, web, content, and paid media to scale efficiently.
- Business Type
- Ecommerce
- Business Stage
- Growth
- Partnership Duration
- 5 Years
Overview
GoGreenSolar had the expertise to lead the DIY solar market—what they lacked was a system to scale it. Human delivered the strategy, execution, and optimization they needed to grow.
Deliverables
- Brand & Website Strategy for Lead Generation
- Full Website Redesign & Development
- Paid Media Strategy & Campaign Management
- Creative Asset Development Across Paid Channels
- Conversion Rate Optimization
- SEO & Keyword Strategy
- Technical SEO Implementation
- Ongoing A/B Testing & Performance Optimization
Challenge
"We saw that users were getting stuck. The product was strong, the brand was mission-driven, but the user experience needed a major upgrade to support real growth."
The team at GoGreenSolar knew they had a strong product and a growing market, but their digital presence created friction at every step. Without a unified strategy, results were inconsistent and hard to scale.
They needed a partner who could see the big picture and build a system designed for ROI.
Solution
We helped GoGreenSolar turn fragmented efforts into a system built for scalable growth.
North Star Goal
Increase qualified traffic, boost conversion rates, and maximize ROI across channels.
Strategy
Working closely with GoGreenSolar, Human led a collaborative brand and website overhaul focused on streamlining user flows, improving site speed, and building trust with DIY buyers. Every decision was anchored in conversion goals and backed by data.
With the new site live, Human launched a full-funnel performance strategy across paid and organic channels. Ongoing testing, creative development, and technical SEO improvements helped compound gains month over month.
Channel Mix
Paid Media
To amplify authority, we supported their clean energy thought leadership with PR outreach that aligned with their strategic positioning.
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SEO
We conducted deep keyword research and implemented technical fixes to help GoGreenSolar rank for the terms their customers actually searched.
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Website Optimization
Our UX-focused redesign gave users the clarity, speed, and trust needed to convert—transforming the site from a digital brochure into a growth engine.
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Results
"Once we aligned the brand voice, the user experience, and the product education, everything clicked. Customers weren’t just browsing, they were buying in."
With a unified digital strategy in place, GoGreenSolar began converting more traffic, reaching more customers, and turning marketing spend into measurable ROI.
What started as a site redesign evolved into a performance-driven growth engine powered by faster load times, smarter campaigns, and higher-quality traffic.
- 0%
- more organic traffic
- 0%
- more revenue
- 0%
- faster page speed
Hiring Human as our digital marketing agency has brought tremendous value to my organization. We’ve increased our website visitor-to-lead conversion rate by 127.27% in two months, translating to millions of additional annual revenue. In addition to Human's high level of digital marketing experience, their team has a down-to-earth personality, which makes it easy and fun for my team to collaborate with them on projects.
- Deep Patel
- CEO, GoGreenSolar
Ready to Turn Scattered Tactics into Scalable Growth?
GoGreenSolar did it with the right partner—and so can you. Let’s build a system designed for sustainable, conversion-focused results.
Case Studies