Showcase the soul of your brand with results-driven content marketing
Overview
Building a trustworthy brand goes beyond selling quality products. It’s consistent and captivating content that turns one-time shoppers into lifelong customers.
A powerful ecommerce content strategy unites your brand story, thought leadership and SEO efforts to communicate a purposeful message that wins the hearts of your target audience.
Craft a cohesive content strategy that drives results with Human’s content marketing services.
Our Approach
Content marketing is a great way to connect with customers and tell your brand’s story. Human’s content marketing services leverage your brand’s unique voice to create and promote high-quality content that makes you more discoverable and drives customer engagement and loyalty.
Research & Uncover Opportunities
- Become experts on your industry and target audience
- Identify opportunities for creative, engaging topics your audience cares about
- Analyze competitors to understand where your brand fits competitively in the market
Develop Your Strategy
- Create style guidelines to strengthen and standardize your brand messaging strategy
- Plan the content you need to reach your audience at each stage of the buyer journey
- Create a content and SEO roadmap that aligns with your long-term business goals
Execute & Optimize
- Produce compelling content like web content, blogs, ebooks, whitepapers, case studies and more
- Optimize content over time to deliver greater value, improve performance and convert more customers
Analyze & Measure Results
- Apply results and learnings to inform your future content marketing strategy
- Prioritize immediate needs and the most impactful opportunities to build domain authority
Content marketing is like a gift that keeps on giving — it’s one of the most sustainable strategies you can invest in for long-term gain. A well-rounded content marketing strategy enables you to reach, educate and offer solutions for your ideal audience to show that you’re the best in your business.
Strategic Fit
A compelling content marketing strategy opens the doors to more growth opportunities. To cultivate that growth, you need to explore a holistic approach that includes content marketing in the larger vision of your business goals.
FAQs
How do you measure success with content marketing?
Our ecommerce content marketing services include monitoring vital organic metrics such as traffic, organic revenue, keyword rankings and SERP features (like featured snippets). We also look at behavior and engagement metrics like bounce rate and time on page to understand how users are interacting and engaging with your content.
How do you decide what topics to write about?
We start by becoming experts on your business and target audience, understanding what they care about and what types of content interests them. Then, we dive into extensive keyword research to build a thorough topic cluster strategy and content calendar. We prioritize content that will engage and delight your audience, as well as drive traffic and increase search engine rankings.
Do you do your content writing in-house?
Yes! Human has a strong network of expert content writers across numerous ecommerce industries. Our in-house team includes content strategists, writers, editors, and managers who develop the full-funnel content strategy and oversee quality of work.
Ready to grow with Human?
Let’s work together to create a custom strategic growth plan for your business.
