Human

Grow with Human

Vibrant Health

Case study

Overview

Vibrant Health is an award-winning supplement brand that promotes wellness through detoxification, antioxidant protection, and digestive health.

Today, it is one of the most celebrated supplement brands, recognized on prestigious lists by Black Enterprise and Forbes.

Business Type
Ecommerce
Business Stage
Growth
Partner Since
March 2023

The Challenge

Vibrant Health faced significant difficulties in its growth due to the lack of a cohesive marketing strategy. Their approach was disjointed, as they engaged with multiple agencies but lacked a unified direction. Additionally, their database consisted primarily of inactive and unengaged contacts, leading to underwhelming results.

Challenges extended to their digital advertising, particularly on Meta platforms, where they experienced negative returns on ad spend (ROAS) due to struggles in breaking through a competitive landscape.

The Solution

North Star Goal
Increase sales growth by 30%

Strategy Overview

Human developed an integrated digital marketing strategy to expand the customer base and enhance engagement through targeted email campaigns, SMS messaging, and paid social initiatives. Additionally, we refined the website's SEO and content to optimize for search engines and drive significant traffic increases.

Key Aspects

Results

By exclusively managing Meta, email and SMS channels, Human boosted Vibrant Health’s traffic by over 100% and increased total sales by 44% YoY. We’re shooting for 50% growth this year and have expanded our scope to include managing Google ads, SEO, comprehensive website maintenance, and Conversion Rate Optimization (CRO).

100%+
increase in website traffic
90%
Increase in new customer revenue
30%
increase in subscription program revenue

When we began working with Human Marketing, we weren’t sure they could deliver on their promises. Not only did they deliver, but they exceeded our expectations. I wish we found them sooner!

Paige Parker / Co-Owner at Vibrant Health