9+ year partnership
“We went from 40% growth to 160% YoY. So the impact on our overall business has been absolutely amazing.”
Tim Murphy
CEO
Softies
Case Study
Vibrant Health
How a Legacy Wellness Brand Reignited Growth in a Crowded Market
With Human as a strategic partner, Vibrant Health evolved from outdated campaigns to a modern, multi-channel strategy to thrive in the supplement space.
- Business Type
- Ecommerce
- Business Stage
- Growth
- Partner Since
- 2023
Overview
After 30 years in the wellness space, Vibrant Health needed new momentum. Together, we replaced siloed marketing and inconsistent performance with an integrated strategy that could scale.
Deliverables
- Holistic Growth Strategy & Ongoing Channel Planning
- Email Campaign Strategy
- Lifecycle Automations
- List Segmentation and Management
- SMS Campaign Strategy
- Automated SMS Sequences
- Paid Media Strategy and Planning
- Ad Creative Development
Challenge
"One thing we noticed was that despite great products, Vibrant Health wasn’t fully leveraging their strongest asset: their loyal customer base. There was huge potential in re-engaging those customers with smart lifecycle marketing."
Despite decades of brand recognition, Vibrant Health’s digital marketing was disjointed. Channels operated in silos, campaigns lacked cohesion, and growth had plateaued.
Their lean team didn’t have the time or in-house resources to overhaul everything, so they sought out a partner who could think holistically and execute reliably.
Solution
Human partnered with Vibrant Health to design and execute a cross-channel strategy that aligned acquisition and retention efforts around one unified goal.
North Star Goal
Increase LTV and drive profitable growth through connected lifecycle marketing and paid acquisition.
Strategy
Together, we mapped the customer journey and identified high-impact opportunities across email, SMS, and paid media. From there, we co-developed campaigns that connected with customers at every stage—from first touch to post-purchase.
We brought strategic guidance and execution muscle, while the Vibrant Health team stayed closely involved—collaborating on messaging, prioritizing initiatives, and keeping strategy aligned with business goals.
Channel Mix
Paid Media
We restructured paid campaigns to focus on efficient acquisition and retargeting—driving higher returns by aligning creative, offers, and timing with each stage of the customer journey.
Learn More
Results
"We didn’t just chase quick wins, we focused on building a foundation for Vibrant Health’s growth to last. Now, we’re taking every channel to the next level—scaling paid media, dialing in retention marketing, and elevating their content strategy, all in lockstep with the expansion of their DTC business."
Vibrant Health’s transformation was more than tactical—it was systemic. They now had a fully integrated marketing engine driving acquisition, loyalty, and recurring revenue.
Backed by Human’s strategic oversight and channel expertise, their marketing system became a reliable source of growth and long-term performance.
- 0%+
- increase in website traffic
- 0%
- increase in new customer revenue
- 0%
- increase in subscription program revenue
When we began working with Human Marketing, we weren’t sure they could deliver on their promises. Not only did they deliver, but they exceeded our expectations. I wish we found them sooner!
- Paige Parker
- Co-owner at Vibrant Health
A Smarter Strategy, A Stronger Brand
Vibrant Health reignited growth with the right strategy, systems, and partnership. We’re here to help you do the same.
Case Studies