Out of the tank, into the ocean. Growing your brand can feel like navigating uncharted waters. Map out a plan for success with Human.
“Human has been a game-changer for my ecommerce company. They hold themselves accountable to metrics like marketing ROI and connect the dots between marketing and business KPIs. I trust they always have my best interests at heart, which is everything!”
Problem
Surging attention can cause system overwhelm, leading to lost prospects and missed opportunities. Keeping pace requires future-focused planning.
After pitching to sharks and millions of viewers, brands are highly accountable to deliver on their promises. Be sure to exceed expectations.
“Shark Tank” is the ultimate jumping-off point for a brand to take flight. Entrepreneurs need comprehensive brand, sales and marketing strategies to capture the all of this opportunity’s benefits.
Benefits
Appearing on “Shark Tank” showcases confidence in your idea and the motivation to pitch to elite investors, whether or not you strike a deal.
There's no such thing as bad press if managed effectively. Shark Tank explodes brand awareness, opening a conversation with your audience.
Air dates and reruns are only the beginning. With the right strategy, your limelight becomes a beacon that fuels engagement and long-term buzz.
Why Human
The record speaks for itself: “Shark Tank” entrepreneurs who partner with Human make the most of their moment. Collaborating with us empowers sustainable growth long after any air date.
You deserve marketing as one-of-a-kind as your brand. Human delivers.
Trusted by these shark-tamers
The Human Journey
01
Full-funnel optimization so new users enjoy a seamless first impression. Leverage social media and strategic targeting to amplify attention. Other essentials include checking your web server specs and performing load testing.
02
Close monitoring of your digital channels’ performance during airing and in the days following. Beyond quality assurance, analytics will offer insights into how to best build on your success.
03
Appearing on “Shark Tank” is a strong conversation starter. Human guides brands through that conversation and into the next leg of their journey. Follow-up publicity and marketing opportunities keep your momentum moving forward. Then, the sky’s the limit.
Services
High-ROI ad campaigns tailored to build momentum off your publicity.
Define your brand and build a plan that evolves as quick as your market.
Seamlessly engage new traffic and convert them to loyal customers.
Widen your reach, establish authenticity, and grow your base organically.
Data-driven insights for transparent progress tracking and smart decision-making.
Proven Impact
Appearing on “Shark Tank” in 2017, Kwik-Hang needed a brand refresh and full-funnel optimization to inform and engage new users.
Human directed a strategic rebrand and converted their website into an award-winning ecommerce store. Clarifying the user journey helped to inform its mobile-first design approach. A targeted marketing campaign attracted visitors to the new site.
Thompson Tee received multiple offers from sharks during their season 8 appearance, and accepted a deal. As an early stage venture, the brand lacked an internal marketing team and needed creative direction.
Human re-engaged and grew the client base by building a full-funnel strategy focused on generating organic traffic and authority. The result was a conversion-friendly site that nurtured customers through their purchase journey and beyond.
Testimonials
9+ year partnership
“Human thinks through how to get the most value for our brand. Thanks to the SEO and thought leadership strategy that Human fully drives for us, we’ve grown our organic customer base 8X and have been approached for acquisitions, partnerships and more.”
Frequently Asked Questions
Yes.
Every aspect of your sales funnel, supply chain, product inventory, and digital channels must be ready to handle an enormous influx of traffic. If your website crashes or supply runs out, many users will never return for a second visit.
No.
Many of the deals made on the show fall through for various reasons. Sharks may retract their offers following due diligence, or the parties involved may disagree during further negotiations.
No.
Recording a segment does not guarantee airtime, even if featured in the show's advertising.
No.
While they may be helpful in some areas, Sharks are not always hands-on in terms of coaching or guidance. You may need to find additional support.
There are many ways to evaluate your website and prepare for a traffic spike. For example, a strong content strategy could help you engage visitors, and conversion rate optimization (CRO) could improve your sales funnel.
However, your most immediate concern is whether your website's host and servers can support traffic spikes. Your site may crash without adequate server space to manage surges. This experience leaves visitors frustrated, and many will never return.
We advise troubleshooting server migration and load testing in advance to ensure seamless web service. You'll also want to track key performance analytics, conversions and more.
If the value you offer isn't an impulse buy, getting your visitors' contact information for warm outreach and nurturance is crucial. Your first step might be encouraging users to subscribe to an email listing or follow you on social media rather than going straight for the sale. Plan to build trust and authority over multiple interactions.
Your specific approach will depend on your brand and target audience, but you'll want to strike while the iron is hot. A strong PR strategy can build off your exposure, amplify excitement, engage leads and keep your sales funnel flowing.
Share your "Shark Tank" experience with your existing client base; it'll boost your reputation and build intrigue. Display the "As Seen on Shark Tank" badge proudly on your website and in advertising.
The biggest spikes are during airing (which spans multiple time zones, remember), immediately after airing and the next few days as viewers watch on DVR or streaming services. Traffic typically tapers off over the next month before jumping again when the episode re-airs.
To fully capitalize on your "Shark Tank" appearance, focus on a mix of pre-air, during-air, and post-air marketing strategies. The specifics will depend on the nuances of your business and industry.
Learn more about "Shark Tank" marketing here.
Unfortunately, you won't usually know until about two weeks before (and if) it happens. There's no earlier indication of if/when your segment will see airtime. The best practice is to prepare your business and marketing as early as possible to ensure you're ready to deploy your strategy at a moment's notice.
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