About Rochelle Willoughby

I run the Acquisition and Monetization department. I oversee A&M strategy from a high level, while also being a resource for the team to collaborate on how to improve A&M strategy for their clients. I also strive to make the department more efficient through processes and best practices. On the side, I’m also an account strategist and salesperson.

I’ve worked at agencies for my whole career and have been at Human since (almost) the beginning. I’ve built the department and processes from the ground up and have worn all of the hats that have ever hatted. Since I started at the bottom, I’ve gone through every role and have experience in a lot of different industries, which gives me a unique perspective on connecting strategy to goals.

• Empathy
• Honesty
• Creativity
• Openness

I love the people! Everyone at Human actually cares about you as a person.

• I run a small homemade dice business! I make dice for dungeons and dragons and sell them on Etsy.
• I also love to play video games.