About Rochelle Willoughby

Rochelle Willoughby

Rochelle Willoughby

Director of Acquisition and Monetization

What I do

I run the Acquisition and Monetization department. I oversee A&M strategy from a high level, while also being a resource for the team to collaborate on how to improve A&M strategy for their clients. I also strive to make the department more efficient through processes and best practices. On the side, I’m also an account strategist and salesperson.

Professional background

I’ve worked at agencies for my whole career and have been at Human since (almost) the beginning. I’ve built the department and processes from the ground up and have worn all of the hats that have ever hatted. Since I started at the bottom, I’ve gone through every role and have experience in a lot of different industries, which gives me a unique perspective on connecting strategy to goals.

Values that drive me

  • Empathy
  • Honesty
  • Creativity
  • Openness

What I like about working at Human

I love the people! Everyone at Human actually cares about you as a person.

Free time activities

  • I run a small homemade dice business! I make dice for dungeons and dragons and sell them on Etsy.
  • I also love to play video games.


    "What, like it’s hard? (I actually don’t really have a favorite quote but this popped into my mind)."

    Elle Woods

    The Adventure Zone


    The Daily Zeitgeist


    Hello from the Magic Tavern


Posts by Rochelle Willoughby