Set benchmarks for success
Effective reporting and analytics starts with smart goal setting. To know what worked and what didn’t, you need a clear definition of success.
But judging the results of a campaign or particular effort isn’t the only function of analytics. Metrics should be injected at the beginning, middle and end of every project so you can pivot as needed and up your chances for success.
Glean ongoing insights from analytics
Good data analysis reveals next steps for your campaign, circles back to revenue and serves as a benchmark for progress along the way. Once complete, analytics shouldn’t stop there. You constantly optimize and seek to improve traffic, site performance, conversion rates, leads, sales and — ultimately — revenue.
How we do it
Your analytics and reporting needs hinge on many factors, such as your sales funnel, marketing strategy and definition of success.
We set up a complete analytics foundation for you to track ROI and make data-driven business and marketing decisions.
Our monthly analytics reports provide a transparent look into revenue and ROI by channel, leads generated, cost per lead and other crucial metrics.
In our approach, we also consider
- Business Goals
- Existing Data
- Existing Business Processes
- Existing IT/Marketing/Sales Systems in Place
55%More Organic Traffic
70%New Keywords Ranked
628%Return on Investment