Unite Your Content Strategy With Inbound
Just like search optimization, you can’t silo content marketing and expect to see results. As you push to make strides in search engine rankings, you also need to serve up fresh content that reinforces SEO and replicate that strategy across your website.
From a sales standpoint, content marketing also helps nurture potential customers and prospects to aid your sales team and increase conversion rates. As more qualified readers search for information to solve their unique problems, your content is there to educate them throughout the process.