Serve Up Fresh, Valuable Content
The right email content, design and cadence can mean the difference between high open and click-through rates and the dreaded trash folder. Your message needs to speak to customers and prospects where they are in the purchase cycle to provide value and incite action — without overloading their inboxes. Sending awareness phase content to established customers clearly won’t urge them to act. To get the most out of email marketing, you have to dig deeper.