Let Users Drive Your Design
Factors like CRO, SEO and A/B tests should guide your website build or redesign. Without preserving your existing SEO rankings and conversion rates, you could end up with a pretty site that doesn't drive revenue.
Testing is also a critical function of smart web design and development. With enough traffic, you can test designs and updates to see what users think. They’ll cast their votes by bouncing off your page, not completing a form or buying a product. Ultimately, their votes matter most.