Website redesign leads to 173% increase in ecommerce revenue

54%

Increase in conversion rate

173%

Increase in revenue

180%

New customer growth

About the company

Ecommerce retailer Kwik-Hang is on a mission to simplify the curtain-hanging process. Developed in 2013, Kwik-Hang’s innovative, no-drill curtain rod bracket offers a simple, practical solution for a common, stressful household chore.

Project needs

Following a 2017 appearance on ABC’s Shark Tank, Kwik-Hang needed a modern, optimized ecommerce shopping experience to capitalize on this exposure.

The Kwik-Hang website design was outdated. It lacked compelling visuals, trust signals and product marketing to educate readers on how the product works and its benefits.

The site also didn’t offer discounts or content offers to capture the email addresses of people who weren’t ready to purchase on the spot. As a result, Kwik-Hang was missing out on opportunities to educate and convert website visitors later on through email marketing and automation.

Services provided

Marketing Strategy

Conversion Rate Optimization

Web Design

Shopify Development

Reporting and Analytics

Digital Advertising

Content Marketing & SEO

Email Marketing

  • Human has been a game-changer for my ecommerce company. They hold themselves accountable to metrics like marketing ROI and connect the dots between marketing and business KPIs. I trust they always have my best interests at heart, which is everything!
  • Derrek
  • CEO of Kwik Hang

Results

Within the first year working together, Human redesigned Kwik-Hang’s website into a mobile-first, award-winning ecommerce shopping experience,* resulting in 54% higher conversion rates and 173% increased revenue.

With a fresh brand look, clear user journey and enhanced product marketing in place, Kwik-Hang’s ecommerce conversion rate grew from 3.5% to 5.2%.

Kwik-Hang instantly began generating more customers, leads and revenue, which could be tied directly to the launch of the new website.

54%

Increase in conversion rate

173%

Increase in revenue

180%

New customer growth