Case study
Overview
Ecommerce retailer Kwik-Hang is on a mission to simplify the curtain-hanging process.
Developed in 2013, Kwik-Hang’s innovative, no-drill curtain rod bracket offers a simple, practical solution for a common, stressful household chore.
- Business Type
- Ecommerce
- Business Stage
- Growth
- Partner Since
- March 2018
The Challenge
Following a 2017 appearance on ABC’s Shark Tank, Kwik-Hang needed a modern, optimized ecommerce shopping experience to capitalize on their newfound exposure. Kwik-Hang’s website design was outdated, lacking compelling visuals, trust signals and product marketing to educate readers on the product’s functionality and benefits.
The Solution
North Star Goal
20% YoY Revenue Growth
Strategy Overview
As an online-only business, Kwik-Hang relied on their website to generate 100% of their revenue. With this in mind, Human started with a full rebrand and redesign of Kwik-Hang’s website into a mobile-first, award-winning ecommerce shopping experience.
With a fresh brand look, clear user journey and enhanced product marketing in place, Human implemented a full-funnel digital marketing strategy to drive visitors to the new site, resulting in 54% higher conversion rates and 173% increased revenue.
Key Aspects
Human oversees all marketing activities and channels as Kwik Hang’s fully outsourced digital marketing team
Redesigned whole website (look at current case study) - hits on brand and visual, CRO
Produce SEO-driven blog content, achieving 1.7 million new organic visitors to date
Call out TikTok video views (3m+) and X followers gained in short amount of time (recent results from April/May 2022)
Results
Within the first year working together, Human redesigned Kwik-Hang’s website into a mobile-first, award-winning ecommerce shopping experience. With a fresh brand look, clear user journey and enhanced product marketing in place, Kwik-Hang now generates millions of web sessions per year.
- 4x
- blended ROAS
- 54%
- increase in conversion rate
