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New Horizons increases monthly organic visitors from 50 to 60,000

60,000

monthly organic visitors

1,500+

keywords ranked on page 1

55,000%

increase in monthly organic search traffic

About the company

As the world’s largest IT training company, New Horizons provides expert-led training courses for IT and business professionals. They offer a blend of online and instructor-led courses for the largest global technology vendors, including Microsoft, CompTIA, Cisco, VMware and more.

Engagement overview

Before engaging with Human, New Horizons outsourced blogging to a marketing company that published 4-8 blog posts per month. The articles were relatively short, didn’t follow proper SEO guidelines and had no keyword strategy in place. Although New Horizons published hundreds of articles, they only generated a few dozen organic visits per month.

In January 2018, New Horizons enlisted Human's help with the goal of growing its organic presence and attracting more high-quality traffic to the site.

With this goal in mind, Human implemented an SEO topic cluster strategy and produced long-form articles to support the company's organic keyword targets. By developing new, authoritative content and optimizing existing articles, Human increased monthly organic sessions to 60,000 in 12 months.

Services provided

Marketing Strategy

SEO

Content Marketing

Reporting & Analytics

Web Design & Development

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I have been very impressed by the support to grow our organic traffic immensely. I really appreciated the personal attention and response from the team at Human Marketing. Highly recommend!
Kevin R.
Sr. Director, Products & Marketing

Conclusion

With Human leading its content and SEO strategy, New Horizons’ IT training blog grew from a handful of organic hits to more than 60,000 monthly organic sessions by the end of 2019.

Through an extensive SEO strategy, rigorous topic research and high-quality writing, Human built a strong organic traffic engine to drive qualified search traffic to the New Horizons website.

And by focusing on creating content that aligned with the latest IT trends and New Horizons’ training services, Human helped New Horizons attract their ideal customers, driving a significant number of blog-influenced conversions and revenue.