9+ year partnership
“We went from 40% growth to 160% YoY. So the impact on our overall business has been absolutely amazing.”
Tim Murphy
CEO
Softies
Case Study
Softies
The Brand Oprah Loved—Now Built to Scale
With Human as their growth partner, this loungewear brand went from an outdated online presence to a high-performance ecommerce engine driving revenue across every channel.
- Business Type
- Ecommerce
- Business Stage
- Growth
- Partner Since
- 2021
Overview
Softies had the product, the press, and the potential—but their digital presence was holding them back. Human stepped in to unify their brand experience and build a scalable, high-converting growth engine.
Deliverables
- Brand Strategy & Positioning for DTC Growth
- Full Website Design, Development & Optimization
- Email Campaign Strategy
- Automated Email Sequences
- List Segmentation & Management
- SMS Campaign Strategy
- Content Strategy & Production
- Technical SEO Implementation
- Collaborative Direction & Messaging Development
Challenge
"Softies had a loyal following and strong repeat business with their existing customers, but the hard part was reaching beyond their core fans and building demand outside of their peak seasons."
Softies wanted to scale with intention. Their leadership team was looking for a strategic partner who could help them build systems, not just run campaigns.
With limited internal bandwidth and no cohesive growth plan, they turned to Human to help them optimize every part of the funnel—from first click to long-term customer retention.
Solution
Human partnered with Softies to turn their brand momentum into measurable, long-term growth.
North Star Goal
Strengthen conversion and retention through a full-funnel strategy across web, email, SMS, and content.
Strategy
Our collaboration began with a full-funnel audit and joint strategy session to identify quick wins and long-term opportunities. With the Softies team, we prioritized systems that could unlock compounding growth, starting with site performance and retention automation.
From channel segmentation to content strategy, every solution was built around the customer experience—and guided by shared business goals.
Channel Mix
Web Design & Development
Softies needed a site that matched the quality of their products, so we delivered a fast, user-friendly experience designed to convert.
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Email Marketing
With limited internal resources, we helped Softies implement automated flows and campaign strategies that kept customers engaged and revenue flowing.
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Results
"By showcasing Softies' standout features, we got the brand in front of a much wider audience and attracted a wave of new fans and loyal customers."
Before Human, Softies was stuck in a cycle of short-term fixes and underperforming channels. After, they had a fully integrated system powering their growth.
The results speak for themselves: smarter marketing, stronger conversions, and a business that’s now built to scale.
- 0%
- increase in website traffic
- 0%
- increase in revenue
- 0%
- increase in AOV
“We went from 40% growth to 160% YoY. So the impact on our overall business has been absolutely amazing.”
- Tim Murphy
- CEO, Softies
You’ve Built the Brand. Now, Let’s Build Your Growth Engine.
Softies had the product and the press—Human helped them build the system to scale. Let’s talk about how we can build yours.
Case Studies