Human grows ecommerce revenue 100% YoY with inbound marketing

thompsontee case study

4M

New organic views

107%

Email revenue growth

638%

Return on investment

About the company

Thompson Tee is an ecommerce retailer that sells patented sweat proof undershirts for men and women worldwide.

Founder Billy Thompson dealt with hyperhidrosis, or excessive sweating, his entire life before setting out to create an affordable and effective solution to this embarrassing condition in 2012.

Project overview

Like many early-stage companies, Thompson Tee didn’t have an internal marketing team or clear direction for digital marketing.

Billy needed a team of experts who could build an inbound marketing machine that would continue to produce traffic, leads and revenue for the business. And most importantly, a trusted advisor who could help him make sense of his marketing and sales metrics.

In 2015, Thompson partnered with Human to help grow his online business.

Human developed a full-funnel digital marketing strategy focused on building generating organic authority and traffic, building a conversion-friendly site and nurturing leads and customers through their purchase journey and beyond.

Services provided

Marketing Strategy

SEO

Content Marketing

Web Design

Reporting & Analytics

Social Media

Digital Advertising

Email Marketing

  • With other Orange County marketing agencies, you pay a $5,000 retainer only to get standard work that might sound great, but it doesn't do much for your bottom line. The Human Marketing team naturally holds themselves to metrics and communicates those in a transparent and streamlined way; it's what separates them from all the agencies I've worked with.
  • Billy Thompson
  • CEO & CoFounder, Thompson Tee

Conclusion

As a young ecommerce company, Thompson Tee had gained a loyal following. But Billy needed to get his products in the hands of more customers.

Through a targeted content and SEO strategy, Human helped the brand earn qualified organic rankings and generate more than 4 million organic visitors.

By testing and optimizing the website for conversions, running promotions and building email automation, Human has driven millions of dollars in ecommerce revenue for the brand and grown it into a recognized name.

Now, Billy has deep insight into his ecommerce performance and key metrics like ROI, CoCA and profit to make smarter business decisions.

4M

New organic views

107%

Email revenue growth

638%

Return on investment