Thompson Tee is an ecommerce retailer that sells patented sweat proof undershirts for men and women worldwide.
As their fully outsourced marketing partner, Human sets the strategy for Thompson Tee’s digital marketing channels and has helped grow the company from $1m to $10m in revenue.
- Business Type
- Business Stage
- Partner Since
As an early-stage company, Thompson Tee didn’t have an internal marketing team or clear direction for growing online revenue through digital marketing.
The company needed an expert team to build an inbound marketing machine that would produce continuous traffic, leads and revenue for the business. And most importantly, a trusted advisor to lean on for strategic guidance.
- North Star Goal
- 5x ROI Year-Over-Year
- Content Marketing
- Social Media
- Web Design & Development
- Email Marketing
- Paid Media
- Reporting & Analytics
- Marketing Strategy
Human developed a full-funnel digital marketing strategy focused on generating organic authority and traffic, building a conversion-friendly site and nurturing customers through their purchase journey and beyond.
Build awareness and organic traffic through topic cluster strategy and consistent content production
Optimize commerce engine by developing & managing BigCommerce website
Build and optimize email nurture, purchase & abandoned cart workflows in Klaviyo
Increase revenue by re-engaging existing customers and drawing in new customers through cross-channel promotions, including BFCM
Increase audience engagement through SMS marketing with Attentive
Reach new audiences through paid media on Google Ads, Google Shopping, Facebook, TikTok & more
Increase the conversion rate through A/B testing & conversion rate optimization strategies
Expand revenue channels by conducting market research and aiding in product launches
Since 2015, Human has helped grow Thompson Tee’s revenue 10x and sell nearly 2 million shirts worldwide.
- New Organic Visitors
- Increased AOV YOY
- Increase Revenue
Thank you for all you’ve done to grow our business over the years. We truly see Human as an extension of our business.
- Billy Thompson
- CEO & Co-Founder, Thompson Tee