9+ year partnership
“We went from 40% growth to 160% YoY. So the impact on our overall business has been absolutely amazing.”
Tim Murphy
CEO
Softies
Case Study
Thompson Tee
How Thompson Tee Tripled Email Revenue and Doubled ROAS with Human
With Human’s multi-channel strategy, this sweat-proof T-shirt retailer converted the Shark Tank spotlight into sustained gains across email, paid, and organic.
- Business Type
- Ecommerce
- Business Stage
- Growth
- Partner Since
- 2015
Overview
Thompson Tee had the product, the customer base, and the momentum—but rising ad costs and disconnected channels were slowing growth. Human helped streamline their strategy, align their efforts, and scale profitably across channels.
Deliverables
- Holistic Growth Strategy & Ongoing Channel Planning
- Full Website Redesign & Conversion Optimization
- Email Campaign Strategy
- List Segmentation and Management
- Automated Email Sequences
- Paid Media Strategy and Planning
- Ad Creative Development
- SEO Strategy and Technical Execution
- Content Production and Distribution
- Brand-Aligned Creative & Photoshoot Direction
Challenge
"Thompson Tee had a loyal customer base and a standout product, but post-pandemic shifts like remote work softened demand. We had to rethink strategy—expanding into new segments and channels while staying efficient and profitable."
Paid media was getting more expensive, email wasn’t fully optimized, and organic traffic had hit a plateau. Despite active investment, results were stagnating.
Without a cohesive strategy connecting paid, email, and SEO, Thompson Tee was leaving efficiency (and revenue) on the table. They needed a partner to help them optimize each lever while aligning it to a bigger picture.
Solution
With Human as their growth partner, Thompson Tee shifted from guesswork to a system driven by data, collaboration, and clarity.
North Star Goal
Drive more revenue per customer by optimizing every touchpoint across the buyer journey.
Strategy
We partnered with Thompson Tee to untangle their disconnected efforts—mapping out where paid, organic, and email could amplify each other instead of competing for conversions.
From rethinking email automation to redesigning paid media campaigns, every move was built with input from their team and guided by shared performance goals.
Channel Mix
Email Marketing
We turned Thompson Tee’s email program into a revenue engine, using automation and segmentation to target customers with the right message at the right time.
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Paid Media
We designed paid campaigns to prioritize efficiency—dialing in creative, audiences and retargeting sequences to maximize returns on ad spend.
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SEO
Technical fixes and keyword strategy worked together to improve site performance and unlock new traffic opportunities in a competitive niche.
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Content Strategy
We built a content roadmap that supported both SEO goals and email nurture campaigns, increasing value across every channel.
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Results
"We helped Thompson Tee unlock new organic channels like product seeding, revamp their automations to strengthen retention, and test fresh creative, offers, and on-site experiences. These efforts helped the brand reach new audiences and get back on track toward long-term growth and profitability."
Human helped transform Thompson Tee’s marketing into an efficient, scalable system. By aligning paid media, email, and SEO around shared goals, the team generated momentum across the funnel.
That shift paid off across the board: from traffic and average order value to total revenue and repeat purchases.
- 0M
- New Organic Visitors
- 0%
- Increased AOV YOY
- 0X
- Increase Revenue
Human doesn’t stop at rankings – but thinks through how to get the most value for our brand. Thanks to the SEO and thought leadership strategy that Human fully drives for us, we’ve grown our organic customer base by 760.6% and been approached for acquisitions, partnerships and more.
- Billy Thompson
- CEO & Co-Founder, Thompson Tee
Your Next Stage of Growth Starts with the Right Strategy
When Thompson Tee aligned their channels and strategy, everything changed. Ready to see what a tailored growth strategy can do for your business?
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