9+ year partnership
“We went from 40% growth to 160% YoY. So the impact on our overall business has been absolutely amazing.”
Tim Murphy
CEO
Softies
Profitable growth starts with clarity.
Stop guessing what your numbers mean. Start scaling with confidence.
The Human Ecommerce Profit Diagnostic connects your marketing and financial reality into one clear picture — so you know:
- When to scale
- What to fix
- Where you’re leaving profit on the table
- And what’s actually driving growth
Not another audit.
Not another dashboard.
Real clarity. Real decisions.
Trusted by Industry Leaders
The Problem
Most brands don’t struggle because they lack data.
They struggle because they can’t interpret it.
They don’t have clear answers to:
- Can we afford to spend more right now?
- Should we push harder this month or hold?
- Where are we actually making money?
- Where are we losing it?
So decisions default to:
- Static budgets
- Gut feel
- Channel ROAS
- After-the-fact reporting
That’s not a marketing issue.
It’s a clarity issue.
And clarity is what unlocks scale.
Profit Compass
The system behind the clarity
Most teams live in disconnected tools.
Meta tells one story.
Shopify tells another.
Finance tells a third.
No one sees the whole picture.
Profit Compass connects everything.
It aligns:
- Contribution margin
- CAC
- New customers
- LTV
- Scaling capacity
So decisions are based on truth — not dashboards.
Profit Compass isn’t a SaaS you log into.
It’s the infrastructure behind how Human scales brands.
The Reframe
Scaling isn’t about “better ads.”
It’s about knowing:
How much you can invest while staying profitable.
That’s a finance + marketing problem.
Most teams never connect the two.
We do.
What you get
Your Ecommerce Profit Diagnostic includes:
In one session, you walk away with:
- All core KPIs unified in one view
- True contribution margin snapshot
- Real CAC tolerance (what you can actually afford to spend)
- Where growth is capped today
- Where ROAS is misleading
- Where profit is leaking
- Where to push harder
- Where to stop wasting money
- A clear, practical roadmap
No fluff.
No generic advice.
No hard pitch.
Just clarity.
Proof in practice
This isn’t theory.
It’s what we see in real accounts.
Brands we work with have:
- 4–5x new customer growth year over year
- doubled contribution dollars
- scaled revenue without sacrificing margin
- made smarter spending decisions during peak periods like BFCM
Because they stopped chasing vanity metrics and ROAS and started optimizing towards profit.
More than just an agency
We combine:
- Paid media
- Creative
- Lifecycle
- SEO
- Strategy
- Agentic / AI Commerce
With:
- Profit Compass infrastructure
- Financial clarity
- One aligned team
- We don’t chase tactics.
- We operate the system that makes tactics work.
Who this is for
Not a fit if you:
- Want “quick hacks”
- Only care about ROAS
- Aren’t ready to look at the real numbers
Great fit if you:
- $1M–$50M+ DTC revenue
- Want profitable scale, not vanity metrics
- Care about contribution margin
- Want alignment between finance and marketing
- Are open to honest insights
How it works
Simple. Fast. Practical.
- 01
Request the diagnostic (2 minutes)
Quick form. Basic info.
- 02
15-minute intro call
We align + get access.
- 03
Audit + analysis
We integrate your data into Profit Compass.
- 04
Live walkthrough
Clear findings. Straight answers. Practical roadmap.
You leave knowing exactly what to do next.
Stop guessing. Start scaling.
Get clarity on what’s actually driving — or limiting — your business growth before you spend another dollar.