Softies
We unified Softies' brand experience with fresh creative and design, taking it from an outdated site to a high-converting ecommerce presence.
88%increase in revenue
22%increase in average order value
Brand Strategy & Identity
Brand identity, engineered for growth
Every brand we build starts with research into your market, your competitors and your customers. What comes out is an identity designed to earn trust, stay consistent as you scale and turn recognition into revenue. Every brand on this page is a real client, and each one lists exactly what we made.
Bosphorus showroom wall
Brda Electric truck, signs and site
Artemis stationery and merch
The Partner Masters backgrounds
Medusind billboard
Capital Synergy Partners billboardSix of the logos we've designed. Each one flips to show where it lives now.
People decide whether to trust a brand in the time it takes to scroll past it. We make that moment count, then make it repeatable on every product page, ad, box and email.
Attention
Become impossible to ignore
A brand built on a clear position stands apart from the category it competes in, so people notice it and remember it.
Consistency
Stay on-brand as you scale
One system for every channel, product line and new market, so the brand looks and sounds the same no matter who on your team is using it.
Revenue
Turn recognition into revenue
A brand shapes performance as much as perception. We build brands that grow trust, loyalty and lifetime value, then measure them against those goals.
Strategy before design
Every brand starts with the right questions
Before any design starts, we sit down with your team and work through five big questions, using research and your own data to answer them. Keep scrolling to hear what we ask.
01 / 05
Who are we really selling to?
Who buys from you today, and who do you wish bought from you?
What were they doing right before they found you?
What almost stopped them from buying?
What do they say about you when you're not in the room?
02 / 05
Where can we win?
Who else are your customers considering?
What does every brand in your category look and sound like?
What does everyone claim that nobody proves?
Where is the space nobody owns yet?
03 / 05
What do we promise?
What do you do better than anyone, and can you prove it?
Why should a stranger believe you?
If you could only make one promise, what would it be?
What would your customers miss if you disappeared tomorrow?
04 / 05
How should we sound?
If your brand were a person, how would they talk?
What should people feel in the first three seconds?
What would you never want to sound like?
Which brands outside your category do you admire, and why?
05 / 05
How will we know it's working?
What does success look like a year after launch?
Which numbers should a stronger brand move?
Where are customers dropping off today?
How will we track it once the brand is live?
Our work
One brand, and everything it turns into
A logo is only the start. Scroll through each brand to watch it pull back into the full system, and see exactly which parts we made.
Porcelain & ceramic tile
Bosphorus
A tile importer selling to designers and homeowners. The identity is as quiet as the rooms the tile ends up in: a monogram that reads as both B and R and warm stone neutrals that let the surfaces do the talking.
- The strategic call
- Most tile is sold by the square foot. We positioned Bosphorus as a guide to the right look for every room, with a program built for designers and the trade.
- What we made
- Brand promise and voice, logo and symbol, color, type, icons, business cards and website
- Typeface
- Outfit
- Palette
- CCB083E3DDD3F0EDE7FBF9F5000000
Residential & commercial electrical
Brda Electric
A St. Louis electrician with more than 30 years of service. We built its first identity in 2023 around the line “Let there be light,” then rebuilt it in 2025 for Tampa with a BE monogram that hides a lightning bolt and a blue-to-pink charge of color.
- The strategic call
- Homeowners pick an electrician on trust. The brand leads with three decades of service and a promise of quality on every job, and the 2025 version gives that promise more energy for a new market.
- What we made
- Two identity systems, an animated logo, color, type, photo direction, vehicle wraps, signage and website
- Typefaces (2025)
- Barlow Condensed, Barlow
- Palette (2025)
- 196BB8FF0C87000000FFFFFF
Portable speakers
Electrotec Audio
An American speaker company built by music people. We gave it a loud, stage-lit look: gradients pulled from concert lighting, bold type and photo direction made to work on a truck as well as a product page.
- The strategic call
- Speaker brands compete on specs. We positioned Electrotec on who builds it and where: American engineering from people who live in music, for listeners ready to upgrade.
- What we made
- Positioning and voice, color and gradients, type, photo direction, website, ecommerce ads and out‑of‑home
- Typefaces
- Zuume, Roc Grotesk
- Palette
- FF91544DD9EC1C1C1CE8E8E87A6AFFECC94D
More brand work
Electricians, jewelers, financial advisors and everyone in between
Different industries need different brands. The work starts the same way every time, with what the brand has to make people feel.
See you at home.
Home furnishings
Wovenbyrd
A furniture brand that wanted to feel like coming home. We built the strategy and voice around one idea, “See you at home,” and carried it through the brand's color, photo direction, social and website.
- The strategic call
- Furniture brands tend to compete on luxury or on price. We positioned Wovenbyrd between the two: current, aspirational styles at a price customers can grow with.
- What we made
- Brand strategy and voice, color, type, photo direction, social and website layouts
- Typeface
- Ogg Roman
- Palette
- 98AFFE282726F4F1E4639188BF7334F05E3C
Talent & staffing
Artemis
A talent company that leads with relationships. The mark turns the A into a single looping stroke, like a ripple spreading out, and the system stays bright and friendly in a category full of gray.
- The strategic call
- Staffing firms all promise speed. Artemis competes on relationships, so the brand is built to feel consultative and personal rather than transactional.
- What we made
- Brand strategy and voice, logo and icon, color and gradients, type, illustration and brand in use
- Typefaces
- Stolzl, Lora
- Palette
- 4568FCD1E5FAFFE6B7333333
Microsoft partner advisory
The Partner Masters
An advisory firm for Microsoft partners. The sunburst gathers four colors into one center point, a picture of many partners pulling in one direction, and the system builds on it with arcs, motion backgrounds and a 3D icon set.
- The strategic call
- Microsoft partners have plenty of advisors to choose from. We positioned The Partner Masters on the return a partnership produces, and built a system that explains complex programs simply.
- What we made
- Positioning, personas and voice, logo and symbol, color, type, imagery, graphic patterns and icons
- Typeface
- Roboto
- Palette
- FFBA0101A6F0F34F1C7EBC00252525
RW Fine Jewelry
Fine jewelry
RW Fine Jewelry
A jeweler known for its RingWraps. We set the brand's promise and voice, then chose soft ivory neutrals, fine type and illustration that keep the eye on the stones.
- The strategic call
- In fine jewelry, the detail is what sells the piece. RW competes on craftsmanship and its signature RingWraps, so every part of the brand points the eye to the work.
- What we made
- Brand promise and voice, color, type and illustration
- Typefaces
- Altesse, Ivy Ora, Franklin Gothic
- Palette
- DFD6C5F5F3EDFBF9F5000000
Healthcare revenue cycle
Medusind
Billing and revenue cycle services for medical and dental practices. Two interlocking strokes, navy and orange, make a mark that feels steady and forward-moving, built to hold up from a billboard to an Instagram avatar.
- The strategic call
- Practices hand their billing to someone they trust to fight for every dollar. We positioned Medusind as that advocate, with a voice that is expert and assured without feeling cold.
- What we made
- Brand promise and voice, logo and icon, color, type, photography direction, icons, social, website and out‑of‑home
- Typefaces
- Oxygen, Roboto
- Palette
- 04223E08457E4C87C6D7E6FFF7941D
Wealth management
Capital Synergy Partners
A Southern California wealth firm whose promise is “Backed by data, not incentives.” The identity pairs a radial mark of rising lines with a calm navy palette and photo direction built around the coast its clients live on, so financial planning feels personal instead of corporate.
- The strategic call
- Wealth clients are wary of advisors with something to sell. The positioning answers that head-on, and the brand keeps it personal for the Southern California families it serves.
- What we made
- Brand vision, personas and voice, logo system, color, type, photography direction, social and out‑of‑home
- Typefaces
- Tiro Tamil, Helvetica
- Palette
- 003A632233464B6B78A1A8B0DFDFDF
Results
A brand should show up in the numbers
These clients changed how they look and sound with us, then carried it through their website, ads and email. Here is what moved.
See the Softies case study
Thompson Tee
We expanded Thompson Tee's visual library, from product photography to social creative, so the brand told a stronger story in every campaign.
44%increase in average order value, year over year
10xincrease in revenue
FASTECH
We gave FASTECH a clear, differentiated brand narrative for its clean energy work, then brought it to life in new messaging, content and a new website.
64%increase in leads
63%decrease in bounce rate
“What I like most about Human is that they have actual measurements they hold themselves accountable to every single month. From our very first meeting with Human, they had KPIs in place.”
Your brand works in sync with the rest of your marketing
A brand is one piece of a profitable marketing system. Because the same team runs your strategy, website, paid media, SEO and email, the brand is applied the same way everywhere and we can see how it performs in each channel.
See how The Human Method works →- 1Strategy & analysis
- 2Branding & design
- 3Website
- 4Acquisition
- 5Retention
What you leave with
Everything your brand needs to show up the same everywhere
Hire us for the brand on its own, or have the same team carry it into your ads, emails and website afterward. Every project is scoped to what your brand needs.
Strategy & positioning
Research into your customers and competitors, then your mission, promise, positioning and the people you are building for.
Messaging & voice
Value propositions, key messages and a voice guide with clear do's and don'ts your team and partners can write from.
Naming
When a company or product needs a new name: options built from the strategy, each with what it means and how it looks in use.
Logo & identity system
Primary and secondary logos, a symbol, color, type, icons and photo direction, with rules for space, size and misuse.
Brand book & files
One guide that holds the strategy, voice and visual toolkit, plus every logo file and template your team will reach for.
How a project runs
Five steps, with your sign-off at each one
01
Discovery & audit
We audit your current brand and study your market, competitors and customers to find where you can stand apart.
02
Strategy & goals
Positioning, promise, messaging and voice, plus the measurable goals the brand should move, all approved before design begins.
03
Creative direction
Distinct routes, each with type, color, logo exploration and the brand shown in use, judged against the strategy.
04
Identity system
The chosen route, refined into a full system and brand book that holds up at every size and in every channel.
05
Launch & measure
We roll the brand out across your site, ads, email and packaging, track it against the goals and refine what the data shows.
Questions
About brand projects
What's included in a brand project?
Every project is scoped to what the brand needs, but most include discovery, research into your customers and competitors, strategy and positioning, messaging and voice, the identity system, brand guidelines, and creative direction for your website, packaging and other touchpoints.
What does brand strategy include?
Your mission, promise, positioning, value propositions, the customers you are building for, and your voice. It is the part everything else is checked against, so we finish it and get your approval before any design starts.
How do you measure whether a brand is working?
We agree on the goals during strategy and track them once the brand is live. Depending on the business, that can be conversion rate, average order value, repeat purchases, qualified leads or branded search. Because the same team runs your website, ads and email, we can see how the brand performs in each one and adjust.
Can you refresh a brand we already have?
Yes. Some projects start from scratch and some update what is already working. Brda Electric is an example of both: we built its identity in 2023 and rebuilt it for a new market in 2025.
Can you help us rename the company or a product?
Yes. Naming starts from the strategy. We present a shortlist with what each name means and how it looks in use. Formal trademark clearance should go through your attorney.
Do I need both brand strategy and design?
In most cases, yes. Strategy decides what the brand stands for and who it is for, and design makes people feel it. Doing both with one team keeps the logo, the words and the photography pointed in the same direction.
Can we hire you for the brand only?
Yes. A brand project stands on its own. Many clients then keep the same designers for their ads, email and website, so the brand gets applied the way it was designed. See our creative and design work.
The team
Made by Human's in-house designers
Creative & Design
Already have a brand you love?
Our designers also make the ads, emails, landing pages and websites that put it to work, month after month.
Start with a conversation
What should people feel when they see your brand?
Tell us what you sell and who you sell it to. We'll show you where we'd start.
Get Your Free ConsultationEvery brand shown is a real Human client, and each one lists exactly what we made. Some images are presentation mockups from the original brand projects.