Get Cited by ChatGPT, Gemini & AI Overviews
We structure and optimize your content so leading AI models pull your brand into their answers—putting you in front of customers before they ever click a traditional search result.
Generative & Answer Engine Optimization
Search Isn’t Just Google Anymore. It’s Every AI Your Customers Ask.
Trusted by Industry Leaders
Real Growth Starts With Being the Answer
Scale Smarter by Becoming the Source AI Engines Recommend
Win the Answer Box, Not Just the Rankings
From featured snippets to voice and AI-generated answers, we build content that answers questions directly, earning placements keyword-stuffed pages can’t touch.
Turn AI Visibility Into Real Customers
Being cited by an AI engine only matters if it drives business. We connect GEO and AEO strategy to conversions, not just impressions.
Comprehensive GEO & AEO Services
Full-Service Generative & Answer Engine Optimization for Emerging Brands
Our Approach
A Clear Path to Becoming the Answer AI Engines Trust
Our step-by-step approach to GEO and AEO ensures every piece of content works toward one goal: being the source AI recommends.
- 01
Audit Your AI Visibility
We evaluate how your brand currently appears (or doesn’t) across ChatGPT, Google AI Overviews, Perplexity, and voice assistants, benchmarking you against competitors already winning AI citations.
- 02
Define Clear GEO & AEO Goals
We align generative and answer engine optimization with your business goals, whether that’s earning more AI citations, capturing answer boxes, or driving qualified traffic from this new generation of search.
- 03
Build a Data-Driven GEO & AEO Roadmap
We create a strategic roadmap that prioritizes schema markup, answer-first content, and authority-building efforts, all designed to grow your AI visibility and ROI.
- 04
Implement, Optimize, and Grow
We execute your GEO and AEO plan, monitor how AI engines cite and reference your brand, and continuously refine our approach as these platforms evolve.
Proven Strategies. Measurable Results. Real Revenue Growth.
See How Human Helps Brands Get Found by People and AI Alike
Softies
Human helped Softies transform into a high-performance ecommerce brand. Alongside email automation and campaign support, we built a search-optimized content engine that balanced technical SEO with helpful, brand-aligned articles to drive long-term growth.
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- Increase in Revenue
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- Increase in Website Traffic
- Ecommerce
Text-Em-All
Originally known for voice calls, Text-Em-All faced an uphill battle breaking into the SMS space. Through targeted SEO content and CRO updates, Human drove major lifts in traffic, engagement, and signups.
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- increase in organic sign-ups
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- increase in organic account revenue
Thompson Tee
Human boosted Thompson Tee’s growth by combining technical SEO fixes and targeted keyword strategy to improve site performance and capture new traffic. We also developed a content roadmap that supported SEO goals and strengthened email nurture campaigns, driving value across all channels.
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- Increased AOV YOY
- 0x
- Increase Revenue
Holistic Marketing Tailored to Your Business
GEO & AEO That Works in Sync With Every Marketing Channel
Being the answer AI engines choose is just one piece of a profitable marketing system. We align generative and answer engine optimization with your SEO, email, paid media, and website strategy to maximize every opportunity for scalable ROI.
Holistic Marketing Strategy
Human doesn’t stop at rankings – but thinks through how to get the most value for our brand. Thanks to the SEO and thought leadership strategy that Human fully drives for us, we’ve grown our organic customer base by 760.6% and been approached for acquisitions, partnerships and more.
- Billy Thompson
- CEO & Co-Founder, Thompson Tee
The Human Experience
Growth Is Easier With a Marketing Team That Feels Like Your Own
Frequently Asked Questions About Our GEO & AEO Services
How do you measure success with GEO and AEO?
We track AI citation frequency, answer box placements, referral traffic from platforms like ChatGPT and Perplexity, branded search lift, and downstream conversions. Because GEO and AEO are emerging disciplines, we combine platform-specific signals with the qualified traffic and revenue metrics that matter most to your business.
What tools do you use for GEO and AEO?
We use traditional SEO platforms like Semrush, Google Search Console, and Screaming Frog alongside emerging AI-visibility and prompt-testing tools, schema validators, and manual auditing across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
What’s the difference between GEO, AEO, and traditional SEO?
Traditional SEO optimizes for ranking in search results pages. Answer Engine Optimization (AEO) optimizes for direct answer placements like featured snippets and voice search. Generative Engine Optimization (GEO) goes further, structuring your content and authority signals so AI tools like ChatGPT and Google AI Overviews cite your brand directly in generated answers. We build strategies that cover all three, since they increasingly overlap.
What is generative engine optimization, and why does it matter now?
Generative engine optimization is the practice of structuring your content, data, and online authority so AI-powered platforms surface your brand in their generated answers. As more customers start their research with ChatGPT, Gemini, or an AI Overview instead of a traditional search engine, brands that aren’t optimized for these engines risk becoming invisible, even if they still rank well in classic search results.
How long does it take to see results from GEO and AEO?
Because AI engines index and re-crawl content differently than traditional search, some improvements, like schema updates and answer-first content, can influence citations within weeks. Building durable authority and consistent AI recommendations is a longer-term effort, with most brands seeing meaningful traction within 3 to 6 months.
Can GEO and AEO help my local business get found by AI assistants?
Yes, we can optimize your Google Business Profile, local citations, and structured local data so AI assistants and AI-powered local search can confidently recommend you for near-me, voice, and conversational queries. This is especially valuable for businesses competing for AI-driven local discovery.
Your Visibility Won’t Wait. Let’s Build a GEO & AEO Strategy That Gets You Cited
AI engines are already answering your customers’ questions. The only question is whether your brand is the one they mention.
Book a free consultation with our team to learn how our GEO and AEO services can help you earn AI citations, win answer placements, and turn visibility into real revenue.